JCPenney Brings Its Battle Against Fashion Elitism to Women’s Basketball
JCPenney breaks into women's sports with Inside Lane, an extension of its message that great style doesn't have to cost a fortune.
Jean-Francois Decaux to Headline the WOOH 2026
"Jean-François ... a major figure in OOH ... one of the architects of the modern media world, playing a key role in growing the medium to where it is today The post Jean-Francois Decaux to Headline the WOOH 2026 first appeared on OOH TODAY.
Breaking the Myths: Why Billboards Still Deliver Powerful Results in Q2
In today’s fast-paced digital world, it’s easy to assume that traditional advertising formats like billboards have lost their edge. But the reality tells a very different story. Static billboards remain one of the most impactful, reliable, and cost-effective marketing channels available especially during the second quarter of the financial year. Let’s break down some of the most common myths about outdoor advertising and uncover why billboards continue to deliver exceptional results for businesses of all sizes. The post Breaking the Myths: Why Billboards Still Deliver Powerful Results in Q2 first appeared on Billboard Media.
NFL Faces DOJ Probe with Higher TV Payments on the Horizon
The US Department of Justice (DOJ) has launched a probe into the National Football League (NFL) over potential anticompetitive practices, the government agency has confirmed, investigating whether the franchise forces fans to pay too much in subscription fees to watch NFL games. The investigation comes halfway through the league's 11-year media rights deal, which is Read More
Sports Publisher On3 Tries AI Recommendations To Keep Engagement In Its Home Court
Publishers are getting real about the declines in traffic from search and social media. Some pubs are maximizing revenue per session (RPS) to get the most out of the traffic that still comes to their properties. On3, a site that tracks high school and college sports, as well as operating a network of 70+ fan […] The post Sports Publisher On3 Tries AI Recommendations To Keep Engagement In Its Home Court appeared first on AdExchanger.
Jacey Berg – SVP of Strategy and Planning, Media Bridge Advertising
Send us Fan Mail In this week’s episode of the Digital and Dirt podcast, Ian Dallimore sits down with Jacey Berg, SVP of Strategy and Planning at Media Bridge Advertising, a women-owned full-service advertising agency. Jacey discusses the evolution of media, the balance between short-term performance and long-term brand building, and how agencies can navigate an increasingly complex and fragmented landscape. Podcast Breakdown 00:00 - 05:14 Fun Facts & Unexpected Paths 05:14 - 15:50 How Tech Rewired Advertising 15:50 - 25:13 Short-Term Wins vs. Long-Term Brand 25:13 - 38:22 Marketing in a Complex, Fragmented World 38:22 - 52:20 Knowing Your[...]
Hearst Built A Unified Ad Marketplace To Simplify Omnichannel News Buys
Hearst is stitching together its far‑flung news properties into a single programmatic marketplace to make buying local news simpler and to shore up its business as the ad market shifts. With the Hearst News ad network, announced today, the company is pulling inventory from its TV stations, newspapers and digital news sites into one coordinated […] The post Hearst Built A Unified Ad Marketplace To Simplify Omnichannel News Buys appeared first on AdExchanger.
BCW on the block as WPP weighs exit from PR
WPP is reportedly planning a sale of Burson, what’s left of its rambling array of PR businesses. Burson is an amalgam of BCW (Burson plus Cohn & Wolfe) and Hill & Knowlton, once the biggest in the UK. In 2024 WPP sold a majority stake in FGS Global, its other big PR business, to private … The post BCW on the block as WPP weighs exit from PR first appeared on More About Advertising.
Freely Opens Up to CTV OS Partners’ FAST Channels with ‘Spotlight Channels’
Freely, the free streaming service launched by the UK’s public service broadcasters (PSBs), today announced the launch of 'Spotlight Channels', a new initiative which will allow the service's CTV operating system partners to embed their free ad-supported streaming TV (FAST) channels in Freely's live interface. Freely launched in the UK just under two years ago, Read More
Set Designers Weigh the Real Cost of News Networks Looking Like Podcasts
Is the casual on-air look of news shows a threat to the set design business?
