Much has changed since the last time the Audiovisual Media Services Directive (AVMSD), the EU's legal framework that coordinates national legislation for audiovisual services, was revised back in 2018. With video content now accessed through a range of different entry points, public service media (PSM) content sits alongside all types of video, all competing for Read More

Uber Eats and Peru’s challenger equivalent, Uva, both won Grand Prix for their Super Bowl work, while the UK took home its second top prize of the week, the PR Grand Prix, courtesy of Burson and VML’s “Kit Kat heist.” Dentsu’s Carat won Media Network of the Year, with two Omnicom agencies – OMD and … The post Food delivery and Super Bowl make a winning formula: Cannes Day 3 first appeared on More About Advertising.

Every so often an agency apears on the scene and you think: they’re destined for big things. Droga5 refugees Isle of Any were clearly one such, apparent from their first work for D5 client the New York Times (not a bad first client to cut your teeth on.) From there to this year’s Film Craft … The post Isle of Any joins the creative premier league at Cannes first appeared on More About Advertising.

the world's biggest cultural moment — the brands that understand the difference, are the ones showing ...the most sophisticated brand strategies are... measured in presence — The post Owning the Streets During FIFA first appeared on OOH TODAY.

occupancy is below where it should be and rate conversations are harder than expected. The diagnosis most operators reach is The post Why New Inventory Underperforms in Year One first appeared on OOH TODAY.

Oh the irony. Just as Brian Cox was about to speak about space in the Palais, a news alert came through reporting that SpaceX had lost 16.43%, wiping $400 billion from its market cap. However, even though talk was billed as “Space Isn’t the Future, It’s Your Brief,” we didn’t hear much about the likes of … The post Cannes goes galactic (and a bit of perspective) first appeared on More About Advertising.

The digital advertising industry is evolving faster than ever. In the past, advertising technology (AdTech) relied on simple rule-based automation: if a campaign reached its budget, it would pause; if performance dropped, someone would manually update the creative or adjust the bid. Today, AI in AdTech is taking on a much bigger role. Instead of […]