How CMOs Should Actually Think About ROI
The ROI question should sit at the center of every CMO’s job. Marketing leaders ask for investment, decide where it goes, and are expected to show that it created value. […]
Amazon’s Alexa Is Powering a New Era of AI Shopping, and It’s Poised To Shake Up Ecommerce Advertising
Goodbye Rufus, hello Alexa for Shopping.
AI Agents Are Coming to Netflix to Grow Its $3 Billion Ad Business
At the upfront, Netflix argues it has finally built the infrastructure to match its advertising ambitions.
Netflix’s Nicolle Pangis on Measurement, AI, and the Future of Streaming Advertising
Successful AI-driven advertising depends on more than just automation.
Upfronts Day Two: Dancing And Data
TelevisaUnivision and Disney took over Day Two of upfronts week in New York City on Tuesday, and the throughline was data quality. The post Upfronts Day Two: Dancing And Data appeared first on AdExchanger.
MS NOW Reveals New Show Names Ahead of Debuts
The new weekday programs debut Monday, June 15.
Lola shows its comedic genes live on
Lola seems to go its own (very) sweet way whoever owns it: now it’s Omnicom following its takeover of IPG and former Lola owner MullenLowe. Once upon a time Lowe (originally Lowe Howard-Spink) was a great agency with a pronounced anarchic streak and the genes clearly live on among Lola’s Madrilenos. ‘Airplane’ for Axe (Lynx … The post Lola shows its comedic genes live on first appeared on More About Advertising.
RTL and ProSieben Focus on Profitability as TV Ad Revenues Fall
European broadcasters RTL Group and ProSiebenSat.1 both reported their Q1 earnings this morning, giving a window into the state of the continental European TV advertising market. The two had mixed fortunes in terms of revenue growth — while RTL's total revenues grew 2.5 percent on an organic basis, ProSieben saw a three percent drop. But Read More
Data Strategies Are Evolving From Single Video Campaigns to Building “Lifetime of a Brand”
Video hosting service Dailymotion operates across CTV, OLV and social, giving its ads business "enormous amounts of data" from past campaigns and users consuming videos across its ecosystem, says Eddie Boyle, VP Sales UK at Dailymotion Advertising. "Once a campaign has run, we can then take the insights from that past campaign, and we can Read More
Rakuten TV Hopes Other Streaming Companies Follow in Joining Barb
This week, Rakuten TV announced it has signed up to be measured by Barb, becoming "one of the first hybrid streaming platforms" to join the UK’s broadcaster-owned TV measurement JIC (joint industry committee). In this interview, Chris Edwards, Senior Director, Media at Rakuten TV Enterprise, breaks down the rationale behind signing up to Barb, the Read More
