Patrón Takes Shot at Sponsoring Prime Video’s NBA Nightcap Through the Playoffs
Prime Video shares advertising game plan for NBA playoffs.
Betterment’s ‘Anti‑Marketing’ Machine
Investment app Betterment is running what CMO Kim Rosenblum calls an “anti-marketing” playbook. Her team oversees growth, and they spend a lot of time strategizing about user acquisition. But once someone becomes a user, it’s up to Rosenblum to keep them calm, hands-off and focused on the long term – which is hard to do […] The post Betterment’s ‘Anti‑Marketing’ Machine appeared first on AdExchanger.
Dhar Mann Kicks Off Social Media Week With $1,000 Old Navy Giveaway
ADWEEK’s Social Media Week kicked off with a bang as social media star Dhar Mann gave away a $1000 Old Navy gift certificate to a lucky participant.
George Parker: Pet Rock Particulars
I just watched the hit movie, “Project Hail Mary,” in which an astronaut on a mission to save the earth pals up with an alien he names “Rocky,” ‘cos the alien is an actual fucking rock whose rock girlfriend is called Adrian! True cinema buffs will get the connection, and hey…It’s science fiction. OK? Anyway, … The post George Parker: Pet Rock Particulars first appeared on More About Advertising.
Can An AI Solution Fix Misaligned Marketing Orgs?
Opal launched Gem, a new AI solution, to help large brands unify the layers of media and tech within their organizations. The post Can An AI Solution Fix Misaligned Marketing Orgs? appeared first on AdExchanger.
American Express Rolls Out New Tools In Big Bet on Agentic Shopping
The financial giant’s developer kit aims to make AI-driven commerce mainstream.
FTC Targets “Made in USA” Claims Under New Executive Order
On March 13, the Trump administration issued an executive order (EO), “Ensuring Truthful Advertising of Products Claiming to be Made in America,” aimed at ensuring products advertised as “Made in America” or “Made in USA” are actually made in the United States. The EO directs the Federal Trade Commission (FTC) to prioritize enforcement of unfair...
OOH Best Creative Last Week Today
Spotify, Sabrina, Willie & Wipes--these are the top 10 OOH creative executions that came to our attention last week! The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
When Last Touch Is By Ear; Drip Pricing, Named For The Torture Method
Can You Hear Me Now? What do you think of when you hear the term “programmatic audio?” Podcasts or streaming music probably pop to mind. But don’t forget about in-store audio, you know, the radio-ish channels playing in the background at the supermarket. Discount retailer Dollar General has outfitted 6,000 of its 21,000 locations with […] The post When Last Touch Is By Ear; Drip Pricing, Named For The Torture Method appeared first on AdExchanger.
Publicis sets a strong pace in early 2026
Publicis has turned up the heat on its marcoms rivals with another strong quarter of solid growth in Q1 2026. It’s also juggled the way it reports growth to put pressure on Omnicom which appears to include pass-through costs or expenses in its own growth figures. Publicis says its Q1 organic revenue reached €4.19m, up … The post Publicis sets a strong pace in early 2026 first appeared on More About Advertising.
