Week of June 15 Morning News Ratings: CBS Mornings Grows Across the Board
Today extends its total viewership dominance to 21 weeks.
Week of June 15 Evening News Ratings: World News Tonight No. 1 in Viewers and Demo
ABC World News Tonight remained America's most-watched newscast.
Day 4 in the Palais: Stella McCartney on vintage, and an AI musical
Amongst heatwaves, politics and everything else going on in the world, it was seemingly World Beatles Day on Thursday, something Stella McCartney was happy point out during her session with eBay President and CEO Jamie Iannone on the circular economy. (And on that point, the fashion designer relayed a funny anecdote– when she was a … The post Day 4 in the Palais: Stella McCartney on vintage, and an AI musical first appeared on More About Advertising.
Gillette, Levi’s and Heinz: the FIFA cover-up is the campaign
FIFA has forced stadiums to rebrand if the names on the doors are not paying for official World Cup sponsorship. Even the brand names on the seats you sit on and the condiments on your chips have been taped over if they haven’t added to FIFA’s coffers. Gillette turned to social media after being silenced … The post Gillette, Levi’s and Heinz: the FIFA cover-up is the campaign first appeared on More About Advertising.
ABCD+ Anniversaries, 34 Birthdays This Week!
Lamar, iHeartMedia, Inc., Sphinx, Harmelin Media, Mandel Media, Signarama Roseland, EPSG, Keystone Outdoor Interstate Outdoor, AdSource Outdoor -mark these milestone moments in OOH. The post ABCD+ Anniversaries, 34 Birthdays This Week! first appeared on OOH TODAY.
Meet the New Executive Running Microsoft’s $20B Ad Empire, Right as AI Rewrites the Rules
Matt Derella reveals why brand building is back, why 80% of websites are blocking the future, and what Xbox advertising might become.
How to Make AI Work for Your Marketing Team
This post was created in partnership with Adobe In an AI-saturated world, brand teams are beginning to ask next-level questions around how to scale creativity responsibly. During an ADWEEK House […]
YouTube Content Creators Are Winning the AI Search Game, Jellyfish Data Finds
YouTube creator content appears in more than one in four answers generated by AI assistants, favoring niche creators with videos longer than 10 minutes
A Playbook for Marketers That Puts the Spotlight on the Culture Economy
This post was created in partnership with TelevisaUnivision Consumer behavior is being shaped by cultural moments, and brands must leverage this cultural economy to stay relevant and drive results. During […]
How AI Is Shaping the Future of Marketing
This post was created in partnership with Zeta Global The decisions marketers make over the next 12 months will determine who survives the AI revolution, who gets left behind, and […]
