At Social Media Week, marketers and media executives made the case for an inbox-first strategy.

It’s a good question: “Why is it that the blood of violence and death is acceptable for us to witness, but the blood of life and creation is not?” Kotex is going all-out to answer it with a documentary that takes the history of “menstrual art” very seriously indeed. David London and Ogilvy Singapore’s campaigning … The post Can Kotex replace ‘art’s missing period?’ WPP agencies do their best first appeared on More About Advertising.

At Social Media Week, NeAndre Broussard argued that consistency will outperform trend-driven campaigns.

For operators, the lesson is to price and package corridor inventory across the full event window, not just the headline dates —the San Gorgonio Pass The post The Road to Coachella Didn’t Care Which Weekend It Was first appeared on OOH TODAY.

The Chicago law firm Keller Postman is among the pioneers – Partner and Co-Founder Ashley Keller would say the pioneer – of mass arbitration lawsuits. The practice sprang up in response to a corporate tactic whereby customers, subscribers or anyone who signs a contract with a business is defaulted, in the fine print, to a […] The post For Google Advertisers Who Overpaid The Monopoly – Don’t Hate, Arbitrate appeared first on AdExchanger.

a trailblazing programmatic Digital Out-of-Home (pDOOH) Ad Network born out of the Google SF incubator, today announced the strategic The post Trillboards Appoints DOOH Industry Veteran David Abelson first appeared on OOH TODAY.

Somebody (or some bot) is policing the ban on less healthy food with an astounding diligence. There was a single complaint to the Advertising Standards Authority against each of four different ads – one each for Iceland, Lidl, On the Beach and German Doner Kebabs – but only two were upheld. The offenders were an … The post HFSS ban fuels the culture wars via new ASA rulings first appeared on More About Advertising.

New Video Frontiers starts tomorrow and doors open at Kings Place, London at 8.15am for breakfast and networking. At the time of writing there is currently just seven tickets remaining so act now if you'd like to join us. VideoWeek’s flagship conference brings together the full spectrum of the video and CTV advertising ecosystem - broadcasters, agencies, Read More

Higgsfield AI's Mahi de Silva reveals how creativity barriers are coming down at ADWEEK's Social Media Week.

At Social Media Week, NeAndre Broussard argued that consistency will outperform trend-driven campaigns.