Everyone at Cannes is talking about AI — but CivicScience CEO and founder John Dick says the industry is missing its most important stakeholder: the consumer. Drawing on survey data, Dick argues AI may be among the most unpopular technologies ever introduced to the public, with the average person “somewhere between skeptical and terrified.” While […] The post What the Industry Is Getting Wrong About AI, with John Dick, CivicScience | Cannes 2026 appeared first on AdExchanger.

It’s no secret that large language models (LLMs) have gotten exorbitantly expensive. Companies are starting to limit their employees’ AI usage to save money; OpenAI has even discussed lowering the cost of tokens to retain financially anxious customers. But you know what’s cheaper than a large language model? A small language model. AI company ZeroGPU […] The post Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model appeared first on AdExchanger.

Audio advertising has a scale problem. While Spotify, Pandora and iHeartMedia dominate industry attention, roughly half of the ad-supported audio market sits outside those platforms.  Hundreds of streaming audio publishers, podcast creators and niche content providers are competing for advertising dollars without the sales teams, audience data or measurement capabilities needed to consistently attract large […] The post Why Measurement Is The Key To Solving Digital Audio’s Scalability Challenge appeared first on AdExchanger.

Google Pixel is embracing the summer of football with a global campaign celebrating the beautiful chaos of football fandom, created with sports specialist creative agency Dark Horses.   There is nothing quite like the anticipation and energy that comes along with a major tournament. The true magic of football lives in the pure effort of the athletes, the heart-stopping, hold-your-breath moments of fans in the stands waiting for a goal and the jerseys sold across the globe to those looking to support their team.   With a series of films, directed by Leigh Powis and produced by ProdCo, the campaign[...]

As Amazon Prime shopping events continue to shape how families discover and purchase baby essentials, babysense is making it easier than ever for parents to upgrade their nursery with some of its biggest savings of the year. For a limited time, new parents can save up to $70 on babysense's award-winning lineup of baby monitors and sleep solutions—products trusted by caregivers worldwide for their advanced safety technology, exceptional reliability, and user-friendly design. Whether it's crystal-clear HD video, split-screen monitoring for multiple children, extended battery life, or innovative sleep and breathing monitoring features, babysense delivers the peace of mind modern parents[...]

  Gonna Need Milk today announced a summer-long partnership with Warner Bros. Pictures in support of DC Studios' highly anticipated film Supergirl, in theaters nationwide on June 26, to spotlight dairy milk as real-world "hero fuel". Inspired by Supergirl's powers, the campaign brings dairy milk's real-world nutrition benefits for strength, recovery and focus to life for fans through national retail, co-branded packaging, creator content, sweepstakes and fan experiences. Gonna Need Milk partners with DC Studios’ Supergirl to highlight dairy milk’s real-world nutrition benefits for strength, recovery and focus. "Supergirl's strength, resilience, and focus are the perfect match for the real,[...]

Airalo, the world's leading eSIM platform, has reunited with Stink Studios for the latest wave of its new global campaign, ‘Connection Means The World’. In line with the overarching campaign celebrating a feeling of greater cultural authenticity while on holiday, this series of OOH artworks has been developed by nine local artists who’ve created typographic treatments of their home cities and countries. Each artist has drawn on the signage, landmarks, and craft traditions of their home to create typographic artwork that celebrates what makes each destination unique. The series anchors Airalo's "Connection Means The World" campaign, which reframes connectivity as[...]