Marc Jacobs’ Rachel Sennott Collab Kicks Off Pivot to Social Entertainment
Marc Jacobs teamed up with Rachel Sennott on a new microdrama as it shifts toward social-first entertainment.
This Startup Wants to Fix the Slog of Adtech Vendor Selection With a AI-Supported Matchmaking
CartographAI lets marketers explore and compare 1,000 martech and adtech vendors according to their unique needs, and is already being tested by Reckitt, LinkedIn, and Mars.
Advertisers Can Now Buy In-Store Audio and Fuel Pump Ads at Sam’s Club
The warehouse retailer is expanding its experiential offerings.
Everyone’s Panicking About AI, But Smart Agencies Will Use It to Give Employees Their Lives Back
Enhanced productivity leads to happier and healthier work environments, and more free time outside of work
Amazon Faces An Easy Boycott But An Existential Question
I couldn’t help but follow up on recent news, first reported by CNBC, about an Amazon ad platform boycott – compelling because it’s been some time since advertisers have boycotted a major walled garden platform. Advertisers used to regularly throw their weight around. Remember when hundreds of major advertisers ditched YouTube for several months in 2017 […] The post Amazon Faces An Easy Boycott But An Existential Question appeared first on AdExchanger.
8th consecutive year of partnership —billboards, transit, and digital displays nationwide
produced in partnership with creative agency and OAAA member company Extra Credits Projects, carries Earth Day 2026’s global theme The post 8th consecutive year of partnership —billboards, transit, and digital displays nationwide first appeared on OOH TODAY.
Wildlife Photographer Takes Jeep Cherokee Hybrid Deep In the Woods
Jeep is launching a wildlife print campaign for the all-new 2026 Jeep Cherokee Hybrid shot entirely in nature, where the vehicle’s hybrid technology helped make the intimate images possible. Created by Publicis Canada in partnership with award-winning conservation photojournalist Patricia Homonylo, the campaign places the vehicle and the artist within real wildlife environments without overtaking […] The post Wildlife Photographer Takes Jeep Cherokee Hybrid Deep In the Woods appeared first on Adpulp.
Hulu’s Get Real House Turns Brands Into Reality Stars in Its 2nd Year
This is the first time brands will be incorporated into Hulu's Get Real House experience.
Waitrose goes back to the 80s for ‘noshtalgia’ fest with Disney’s Rivals
The nostalgia industry has got way too serious lately, so it’s good to see that Waitrose is having some fun with it as part of a Disney partnership that, thankfully, doesn’t involve princesses or animals. Instead, we are getting decadent 80s flavours to tie in with the new season of Rivals (based on the 1988 … The post Waitrose goes back to the 80s for ‘noshtalgia’ fest with Disney’s Rivals first appeared on More About Advertising.
The Cost of Burnout in Media Buying
High levels of burnout among media buyers are exacerbating the risk of human error, writes Jessica Michen, Co-Founder & COO at Grasp, a specialist in preventative quality assurance (QA) solutions. Rather than putting out fires after the fact, Michen argues that the industry needs systems in place to ensure campaign quality at the point of setup. Read More
