Rethinking Audience Strategy for an Unpredictable Consumer
This post was created in partnership with GroundTruth Younger consumers are changing retail by blending online viral trends with in-store shopping. During an ADWEEK House Cannes Lions panel co-hosted with […]
When Past Purchases Aren’t Enough Anymore
This post was created in partnership with Seedtag Identity tracking has dominated digital marketing for two decades, but knowing a profile doesn’t mean understanding a real-time mindset. During an ADWEEK […]
The Campaign That Listened Before It Launched
This post was created in partnership with Collectively The campaign for SheaMoisture’s Silk Press in a Bottle generated millions of views and sales that doubled in peak retail weeks. The […]
Sports Marketing Is About Memorable Moments, Not Brand Awareness
This post was created in partnership with Zappi Sporting events are one of the most dependable ways to reach a highly engaged live audience, but brands have to get more […]
Mother wins Film Grand Prix, Ogilvy is top network: Cannes Day 5
Anthropic’s Super Bowl spot by Mother was a front runner for a Grand Prix ahead of Cannes, and on the last night of the festival it delivered, taking the top prize in the Film category. WPP’s Ogilvy was named NETWORK OF THE YEAR, spearheaded by a triple Grand Prix haul in Direct (Uva App, Puerto … The post Mother wins Film Grand Prix, Ogilvy is top network: Cannes Day 5 first appeared on More About Advertising.
It’s WPP top again at Cannes
Last year WPP won Creative Company of the Year at Cannes Lions – and the organisers promptly retired the award as it seemed to reflect entries as much as anything else and, anyway, the wheels were clearly coming off WPP. It was just about CEO Mark Read’s last public appearance in the role. It won … The post It’s WPP top again at Cannes first appeared on More About Advertising.
12 OOH Opportunities —OOH Classifieds Today
12 OOH Employment Opportunities ...NYC, Dallas, Los Angeles, Denver; —Local Media Sales Exec; Miami —Ad Sales AE; Southern Illinois —Sales Manager The post 12 OOH Opportunities —OOH Classifieds Today first appeared on OOH TODAY.
New York AI Advertising Disclosure Requirement Now in Effect
As of June 9, 2026, New York requires certain advertisements that use artificial intelligence-generated human performers to include a disclosure informing consumers that the advertisement contains a synthetic performer. What Counts as a Synthetic Performer? Governor Hochul’s office described the measure as the “first-in-the-nation” law aimed at increasing transparency around the use of AI in advertising. The law applies to commercial advertisements that depict a “synthetic performer,” defined as a digitally created, reproduced, or modified asset generated through artificial intelligence or other software that creates the impression of a human performer, but is not recognizable as any actual person. FTC[...]
Ogilvy Takes Home Cannes Lions Network of the Year for 2026
WPP earns the two top Network of the Year spots with Ogilvy and VML.
ITV shelves rugby in-game adverts after brands pour cash into World Cup instead
Broadcaster keen not to antagonise viewers Hydration breaks prove unpopular at World Cup ITV will drop the controversial in-game adverts from its rugby union coverage when it broadcasts the Nations Championship next month as it has been unable to sell the slots due to brands focusing on the World Cup. The commercial broadcaster is successfully cashing in on the World Cup, with advertising revenues running at 30% higher than those sold during Euro 2024, despite opting not to show adverts during the three-minute hydration breaks that Fifa has introduced in each half. That decision was taken due to ITV’s desire[...]
