3 Signs Your Dealership’s Media Mix Needs an Update

In today’s fast-moving automotive landscape, a dealership’s media mix can quickly become outdated without regular evaluation and optimization. Consumer behavior is constantly evolving, new... The post 3 Signs Your Dealership’s Media Mix Needs an Update appeared first on Stream Companies.

By |May 16th, 2026|Categories: News|Comments Off on 3 Signs Your Dealership’s Media Mix Needs an Update

We Went To Eight Upfronts This Week. Here’s What We Learned

Upfront week is officially over. In case you missed any of the dog and pony shows — including Chappell Roan belting out "Pink Pony Club" during YouTube's Brandcast — don't worry; we've got you covered. The post We Went To Eight Upfronts This Week. Here’s What We Learned appeared first on AdExchanger.

By |May 15th, 2026|Categories: News|Comments Off on We Went To Eight Upfronts This Week. Here’s What We Learned

Generation Wild Encourages Outdoor Play with ‘Take Your Brain Out’ Campaign

Generation Wild has launched its 2026 campaign, 'Take Your Brain Out,' aiming to inspire children to spend more time outdoors. The campaign addresses the growing concern over the amount of time children spend on screens, which averages over seven hours daily, compared to only seven minutes in unstru...

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Let’s Be Upfront About Performance

During upfronts, publishers flexed their ad performance muscles at media buyers all week long in an effort to appeal to the biggest demands media buyers have during their upfront negotiations: flexibility and results. The post Let’s Be Upfront About Performance appeared first on AdExchanger.

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Ticker: CBS News’ Charles Forelle Asserts Network’s Editorial Independence

And CNN reveals its 2026-27 CNN Originals programming slate.

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Week in Review: Sky Closes In On ITV Deal, Byron Allen Buys BuzzFeed, and Ofcom Releases Draft Code for SVOD Services

In this week's Week in Review: Sky is reportedly weeks away from closing a deal for ITV, Bryon Allen plans to take BuzzFeed into the living room after a $120 million deal, and Ofcom releases a draft code for SVOD services. Top Stories Sky Deal for ITV Reportedly "Weeks Away" Sky is close to finalising Read More

By |May 15th, 2026|Categories: News|Comments Off on Week in Review: Sky Closes In On ITV Deal, Byron Allen Buys BuzzFeed, and Ofcom Releases Draft Code for SVOD Services

To Sell TV, The New ‘Premium’ Is ‘Fandom’

This year’s TV Upfronts buzzwords are in: performance, dynamic, AI and fandom We explain why this quartet of phrases wove their way through the presentations. The post To Sell TV, The New ‘Premium’ Is ‘Fandom’ appeared first on AdExchanger.

By |May 15th, 2026|Categories: News|Comments Off on To Sell TV, The New ‘Premium’ Is ‘Fandom’
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