Registration Opens for WOO Poland Forum
"Warsaw is one of the world's great cities and this is a not-to-be-missed opportunity to discover more about a truly dynamic OOH market." The post Registration Opens for WOO Poland Forum first appeared on OOH TODAY.
Why Back-to-School marketing requires a full-funnel strategy
Back-to-school is one of the few seasonal moments that naturally follows a full-funnel buying cycle. Unlike many seasonal campaigns that focus primarily on a short purchase window, back-to-school marketing requires brands to engage consumers throughout a longer decision-making journey. Consumers don’t make every purchase at once. They move from awareness, to research, to comparison, and […]
Reach is “At the Start” of Monetising Content in the AI Era
Last week, data from publisher ad alliance Ozone revealed that ad supply in the UK and US fell by 40 percent YoY in Q2, as the rise of AI overviews and chatbots eat into publishers' search traffic - and by extension, their ad revenues. As one of the UK's largest online news publishers, Reach (which Read More
By Fearing Wokeness, Marketers Are Hitting the Snooze Button on Growth
Investing in diverse media is not woke—it's following the money.
Google Barrels Ahead With AI Spending as Its Search Business Sees Early Cracks
The first of the big tech platforms to report, Google could set the tone for the rest of its cohort, many of whom (like Meta, Amazon, and X) have been spending like there’s no tomorrow on AI.
John Solomon on Building Brand Momentum When Markets Turn Against You
From navigating tariffs and supply chain disruptions to making asymmetric bets on innovation.
Meta Pushes Back on AI Fears With an Optimistic Pitch
CEO Mark Zuckerberg unveiled a film on Facebook that kicks off a broader paid and earned campaign around Meta's AI vision.
Accountability is the Heart of Marketing Performance
Marketing leaders are under real pressure to prove impact. Growth targets are rising, competition keeps shifting, and every marketing dollar needs a clear connection to revenue, retention, and long-term business value. The dealers who can face these realities head-on keep their seat at the table. Those who fall short watch their influence shrink. The post Accountability is the Heart of Marketing Performance appeared first on Stream Companies.
The eCommerce AI Agent Guide
3 AI agents every store owner can run with Claude Most store owners are already sitting on the data they need to make better decisions. The problem is finding the time to analyze it every day. Here are three practical AI agents you can create with Claude to monitor profitability, recover lost revenue, and improve […] The post The eCommerce AI Agent Guide appeared first on .
Programmatic Platforms Champion Transparency, But Not If It Means Giving Activists Access
DSPs want to vet buyers before letting them into their platforms. No one wants to serve ads from advertisers they don’t trust. But what happens when a DSP is worried about a buyer digging too deeply into its supply chain? Apparently, that’s reason enough not to onboard them – which is odd, given how loudly […] The post Programmatic Platforms Champion Transparency, But Not If It Means Giving Activists Access appeared first on AdExchanger.
