Aldi global shortlist down to three: Havas and Accenture are out
German discount supermarket Aldi, which operates more than 13,600 stores across 18 countries, has cut its shortlist to three. Omnicom, Publicis, and WPP are still in competition, while Havas and Accenture are out of the running for the £700m account. Publicis won the global media account in September 2025 and has a bespoke unit, Aldi … The post Aldi global shortlist down to three: Havas and Accenture are out first appeared on More About Advertising.
American Eagle shows off latest signing Lamine Yamal in new campaign
Spain’s World Cup winning football team’s standout star, Lamine Yamal – who turned 19 during the tournament – is fronting a new American Eagle campaign aimed at students returning to schools and colleges in the US. The brand is so pleased with the partnership that it briefly changed its name to “Lamine’s Eagles” after Spain … The post American Eagle shows off latest signing Lamine Yamal in new campaign first appeared on More About Advertising.
Meta bets on people in a wildly optimistic AI promo
Meta’s new campaign goes heavy on optimism around AI, somehow explaining this worldview by saying “We’re betting on people, and we like those odds.” The company highlights its history of connecting people, and says: “While technology will change, our intention behind it never will.” The film is appearing on paid media as well as its … The post Meta bets on people in a wildly optimistic AI promo first appeared on More About Advertising.
Read ADWEEK and Evros Group’s Exclusive 2026 M&A Sentiment Report
How owners, buyers, and investors view the 2026 market — where their expectations align and diverge, and what separates the agencies commanding premium interest from those still waiting to transact.
Read ADWEEK and Evros Group’s Exclusive 2026 M&A Sentiment Report
How owners, buyers, and investors view the 2026 market — where their expectations align and diverge, and what separates the agencies commanding premium interest from those still waiting to transact.
More Than Half of Independent Agency Owners Want to Sell, ADWEEK and Evros Group’s 2026 M&A Report Finds
The 2026 M&A Sentiment Survey finds seller interest at a multiyear high — read the full report here.
More Than Half of Independent Agency Owners Want to Sell, ADWEEK and Evros Group’s 2026 M&A Report Finds
The 2026 M&A Sentiment Survey finds seller interest at a multiyear high — read the full report here.
The Most Important Math in Marketing: Why the 60/40 Rule Should Change How You Think About OOH
This is where the conversation gets interesting for media planners and CMOs thinking about how to rebalance their mix The post The Most Important Math in Marketing: Why the 60/40 Rule Should Change How You Think About OOH first appeared on OOH TODAY.
What Your Website Is Telling Advertisers Before You Pick Up the Phone
gap between what a sales team delivers in person and what the website communicates online is one of the most common and least examined sources of lost revenue in independent OOH. The post What Your Website Is Telling Advertisers Before You Pick Up the Phone first appeared on OOH TODAY.
ABCD+ 12 Anniversaries, 40 Birthdays This Week!
DUNNING ELECTRICAL SERVICES INC, Houck Transit Advertising, Matrix Media Services, Grimsby Tennis Club, BayTown Insurance Solutions, Momentara, Lamar Advertising Company, FKQ Advertising, Crito Capital, University of Michigan - School of Music, Theatre & Dance, Swanson Russell, Clear Channel Outdoor-mark these milestone moments in OOH. The post ABCD+ 12 Anniversaries, 40 Birthdays This Week! first appeared on OOH TODAY.
