Tim Cook Grew Apple by Reducing Its Ambition
There is more to Apple than just being profitable, and you can argue the trajectory that Steve Jobs created accounts for a lot of Tim Cook's “success.”
Moving beyond pixel-based retargeting: Why programmatic signals are reshaping social performance
For years, pixel-based retargeting has been the backbone of digital performance strategy. Install a pixel, wait for users to visit a site, and retarget them on social media. Simple. Familiar. Increasingly ineffective. Signal loss, cookie deprecation, and evolving privacy expectations have fundamentally changed how marketers build audiences. Today, relying solely on pixel-based retargeting means optimizing […]
Brands Want To Know How Well Their Affiliate Content Is Performing In The AI Age
Partnerize has developed an an industry-wide standard to measure AI search performance and compensate publishers accordingly. The post Brands Want To Know How Well Their Affiliate Content Is Performing In The AI Age appeared first on AdExchanger.
The Power of Creator and Brand Collaboration Put to the Test
This post was created in partnership with Inmar Media Creator-led social content can add authenticity and reduce friction to keep audiences engaged, but it works best when there’s brand collaboration. […]
AI Is The New Ad Space
Debra Aho Williamson will be keynoting AdExchanger’s Programmatic AI event, taking place in Las Vegas from May 18-20. Click here to learn more and get your ticket. AdExchanger readers get $200 off when they use the code PAI200. A lot of marketers talk about AI as a tool, something that can help them move faster, […] The post AI Is The New Ad Space appeared first on AdExchanger.
A Fundamental Truth, Powerfully Conveyed: No Blue, No Green
São Paulo – Droga5 São Paulo introduced the second phase of “Lifeless Flag”, a campaign created for SOS Oceano, a coalition of NGOs advocating for the expansion of marine protected areas. The first phase of the campaign, launched at Rio Ocean Week in October 2025, removed the blue and green from the Brazilian flag to demonstrate […] The post A Fundamental Truth, Powerfully Conveyed: No Blue, No Green appeared first on Adpulp.
Gallo’s Britt West on Fixing Wine’s Relevance Problem and Recruiting the Next Generation
Challenging some marketing misconceptions about the challenges facing the wine industry.
OOH Best Creative Last Week Today
From Prada to Pixar, Canines to Coachella--these are the top 10 OOH creative executions that came to our attention last week! The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
Erstwhile Competition; What We Lose By Gamifying The News
Age Of Conquest Search industry consultant and content creator Glenn Gabe kickstarted a discussion, amplified by Search Engine Roundtable, of how, if and when we will see AI search engines incorporate ad conquesting tactics. Conquesting meaning one brand deliberately targeting a rival company’s customers, like T-Mobile’s “Keep and Switch” promo for AT&T subscribers to rival […] The post Erstwhile Competition; What We Lose By Gamifying The News appeared first on AdExchanger.
In the hot seat: UK’s Big 3 OOH Owners
The leaders of the UK's big three Out of Home media owners - JCDecaux, Bauer Media and Global - will appear together for the first time on a panel looking The post In the hot seat: UK’s Big 3 OOH Owners first appeared on OOH TODAY.
