Why the Good Noticings Podcast Hosts Are Betting on Positivity Over Hot Takes
Claire Parker and Ashley Hamilton explain how they're navigating podcasting and social media in a crowded environment.
Fox Just Gave Its Ad Portfolio a Massive AI Upgrade
The company launches Fox AdStudio to simplify AI insights across its properties.
Cannes, Captured: AdExchanger and Equativ Partner to Scale the Industry’s Biggest Moments
FOR IMMEDIATE RELEASE: Contact: Dave Colford Chief Marketer Network dcolford@accessintel.com The partnership will power live content, executive conversations and multi-channel distribution from Cannes Lions 2026. [NEW YORK, NY]: AdExchanger announced today a strategic partnership with Equativ, the leading independent end-to-end media platform, to capture, convene and amplify the most important conversations shaping the future of […] The post Cannes, Captured: AdExchanger and Equativ Partner to Scale the Industry’s Biggest Moments appeared first on AdExchanger.
NBCU’s Peacock Is Officially On Its Way To Profitability
NBCUniversal successfully called its shot with the nickname “Legendary February.” The post NBCU’s Peacock Is Officially On Its Way To Profitability appeared first on AdExchanger.
ChatGPT Ads Have Begun Showing Up For Logged-Out Users
Good news for advertisers, many of whom have found it difficult to meet minimum spend budgets on ChatGPT: Logged-out users can now see ads. The post ChatGPT Ads Have Begun Showing Up For Logged-Out Users appeared first on AdExchanger.
How Mobile Became The Foundation Of Omnichannel Identity
When it comes to identity, most marketers moved past third-party cookie concerns a long time ago. Identity today is not about a single technology or solution; it is about learning how to combine different signals in ways that allow campaigns to reach real people across channels while respecting privacy and maintaining performance. In that environment, […] The post How Mobile Became The Foundation Of Omnichannel Identity appeared first on AdExchanger.
Advertising as toruture? Marketing hits a new low
For anyone who takes the free, ad-funded option on streaming services, the constant, unskippable, highly interruptive brand messages can seem like torture. It’s as if advertising is nothing more than an instrument used to torture you into paying for subscriptions. So it’s interesting that Spotify’s campaign promoting “ad-free music listening” freely risks annoying its advertisers … The post Advertising as toruture? Marketing hits a new low first appeared on More About Advertising.
Why Billboard Advertising for Estate Agents Drives More Valuations
If you’re looking at ways to improve your estate agent marketing or generate more valuation leads, most strategies focus on digital channels. The problem is, those channels only work when someone is already searching. By that point, you’re already one of several agents being compared. The agents winning more instructions locally are the ones people already recognise before that moment happens. Here at Billboard Media, that’s exactly what our billboards are designed to do. The post Why Billboard Advertising for Estate Agents Drives More Valuations first appeared on Billboard Media.
The Ultimate Guide to a Successful Billboard Campaign
Your step-by-step guide with Billboard Media from planning to public impact In today’s crowded advertising landscape, billboards remain one of the most powerful ways to capture attention at scale. With over 70% of people noticing billboards while on the move and nearly 25% taking action after seeing one, outdoor advertising continues to deliver real, measurable impact. At Billboard Media, we go beyond simply providing space, we deliver a fully managed, nationwide billboard solution, operating across the UK from Southwark to the Midlands and beyond. Here’s how we help you build a campaign that works. The post The Ultimate Guide to[...]
New agencies Restless and Impatient Ideas set out to ride the AI wave
There’s hardly a shortage of newbie agencies, some of them claiming to harness that destroyer of worlds AI. Jamie Bolding and Nat Poulter, formerly of Jungle Creations, are starting Restless, claimed to be ‘AI-powered.” They are being joined by Jamie Vaughan, the entrepreneur behind Ralle and 303 and most recently managing director of digital agency … The post New agencies Restless and Impatient Ideas set out to ride the AI wave first appeared on More About Advertising.
