Is Diet Coke a win or a defend for Ogilvy?
Is Diet Coke giving its UK and EMEA business to Ogilvy a win or a defend? After all Ogilvy owner WPP supposedly enjoys a binding relationship with The Coca-Cola Company to handle all its marketing and even formed a new agency Open X to do so. Although that didn’t stop Coke moving its media (probably … The post Is Diet Coke a win or a defend for Ogilvy? first appeared on More About Advertising.
Streaming Platforms Are Embracing Vertical Video. But At This Point, Is It Worth It?
It seems like all the streaming services are getting into vertical video these days. But ads aren't on the menu yet. The post Streaming Platforms Are Embracing Vertical Video. But At This Point, Is It Worth It? appeared first on AdExchanger.
Programmatic Peacekeeping
Programmatic infighting reached a new peak last fall, as LinkedIn flame wars erupted over transaction IDs. OMD Worldwide Chief Media Officer Ben Hovaness, leader of a new programmatic peacekeeping group, talks through the org’s goal to encourage more conversation and less conflict. The post Programmatic Peacekeeping appeared first on AdExchanger.
Why Not Just Read AdExchanger?; Tubi Or Not Tubi
How ad tech vendors try to market their tools as unique; Fox's new AI-based ad platform; and AI models are getting too costly to maintain. The post Why Not Just Read AdExchanger?; Tubi Or Not Tubi appeared first on AdExchanger.
Everything’s Better with a British Accent
a subway train takeover transforming the shuttle between Grand Central and Times Square into a British Airways cabin experience, complete with platform announcements delivered in British accents The post Everything’s Better with a British Accent first appeared on OOH TODAY.
Finding New Relevance for a Legacy Brand: Victoria Lozano’s Crayola Journey
Building new business strategies while maintaining emotional resonance.
ADWEEK Brand Advantage: CMO Guard Change Reveals the New Growth Mandate
Big marketing chief shakeups last month signal clues about how the role is evolving
No More Wrestling Ad Campaign Features A Lot More Wrestling
Packaging improvements help create a better brand experiences, but these sort of upgrades rarely get the attention that a smart advertising campaign provides. Of course, Chupa Cups isn’t your everyday packaged good. It’s a candy with history and a loyal following. To promote Chupa Chups’ new ‘easy-to-open’ packaging, BBH created an out of home campaign that […] The post No More Wrestling Ad Campaign Features A Lot More Wrestling appeared first on Adpulp.
No More Wrestling Ad Campaign Features A Lot More Wrestling
Packaging improvements help create a better brand experiences, but these sort of upgrades rarely get the attention that a smart advertising campaign provides. Of course, Chupa Cups isn’t your everyday packaged good. It’s a candy with history and a loyal following. To promote Chupa Chups’ new ‘easy-to-open’ packaging, BBH created an out of home campaign that […] The post No More Wrestling Ad Campaign Features A Lot More Wrestling appeared first on Adpulp.
Sports Help Drive Strong Streaming Growth for Viaplay
Viaplay president & CEO Jørgen Madsen Lindemann Nordic broadcaster Viaplay's streaming subscription revenues were up 7.9 percent year-on-year in Q1, according to the company's Q1 earnings this morning, delivering a very slight uptick in overall revenue growth of 0.1 percent. Streaming has been at the very heart of Viaplay's strategy over the past Read More
