Jane Austin: best emerging trend at Cannes? Advertisers investing in journalism
The importance of investing in journalism, and thereby helping to support democracy the world over, isn’t a subject that usually gets much attention at Cannes. In recent years, brands shied away from news advertising as it was deemed polarising and marketers grew wary of brand safety. Also, let’s face it, quality journalism has never had … The post Jane Austin: best emerging trend at Cannes? Advertisers investing in journalism first appeared on More About Advertising.
Best Practices for Cookies/Tracking Technologies in the United States
There has been an increasing number of lawsuits threatened and filed in the last year against ecommerce marketers and other online companies based on their use of analytical and other “non essential” marketing-related cookies. These actions typically allege violations of various federal and state privacy statutes—most notably the California Invasion of Privacy Act (“CIPA”), including California Penal Code §§ 631(a), 632, 632.7, and 638.51—and challenge widely used online advertising and tracking practices such as the usage of cookies, pixels or the alleged interceptions of communications. It is important to note that there have been no definitive legal rulings on these[...]
The Bigger You Are, The Harder Platformisation Becomes
This year in Cannes, independent agency PMG took over the Miramar Beach location previously occupied by WPP, running an AI & Tech Sandbox throughout the week. PMG has always described itself as a platform company with tech and AI at its core, and as other agencies pivot towards becoming tech platforms, the speed of evolution Read More
An Under-16s Social Media Ban Will Have Unintended Consequences, says Ian Russell
The week before this year’s Cannes Lions, the UK government announced plans to ban under-16s from social media in an effort to protect young people from online harms. But Ian Russell, Co-Founder and Chair of the Molly Rose Foundation, says that while there may be benefits to such a ban, there will also be unintended Read More
As AI’s Novelty Fades, Cannes Lions’ Winners Point to What’s Next
This year’s Cannes Lions was an inflection point where ‘AI stopped being the headline and simply became part of the creative process.’
Tango Revives Iconic Tagline for New ‘Wrecking Ball of Tang’ Campaign
Tango, the soft drink brand owned by Carlsberg Britvic, has launched a new advertising campaign titled 'Wrecking Ball of Tang,' marking the return of the iconic slogan 'You Know When You’ve Been Tango’d' after a 24-year hiatus. Developed by VCCP, the campaign aims to connect with a younger audience...
“Fans Have More Friends”
As the Summer of Soccer reaches a fever pitch (fever kick?), reaching out to share some clever new work from The post “Fans Have More Friends” first appeared on OOH TODAY.
The Major Agentic Moves From Cannes Lions—and What They Say About the Future
Adtech’s agentic moment arrived at Cannes Lions 2026. Major players, including Nvidia, Yahoo, Palantir, Pinterest, and Fox, among others, unveiled foundational infrastructure that allows AI agents to connect with each other to perform marketing tasks previously done by humans.
John Wren’s Next Move: Omnicom CEO Reveals What He’s Selling Soon and What’s Coming Next
He’s ditching businesses that make mud flaps and cheese samplers, outsourcing IT, and says the "wholesale slaughter of people" is over
AgencyUK head of media Sam Bradshaw picks his Desert Island Ads
I’ve spent most of my career in media and comms planning, but the work I’ve always been drawn to sits where brands contribute to culture and communities. The ads that stay with me are the ones that made me feel something, captured a moment in culture or made me dream about the creative companies that … The post AgencyUK head of media Sam Bradshaw picks his Desert Island Ads first appeared on More About Advertising.
