Unity Hires Chris Feo As Its New SVP Of Programmatic
Unity has a gameplan for programmatic. On Tuesday, the game engine, which has a growing advertising business, announced the appointment of Chris Feo as its new SVP of programmatic. Feo is joining Unity from Experian, where he spent nearly five years as SVP of global sales and later as chief business officer. Before that, he […] The post Unity Hires Chris Feo As Its New SVP Of Programmatic appeared first on AdExchanger.
How Did The World Get So Ugly?
Look at the objects around you: furniture, cars, doors, bins, staircases, railings, doorbells, doorhandles, windows. Do you like how they look, or not? Modern design has become boring, but it doesn’t have to be this way.
Publicis beats expectations with 5.7% Q3 revenue growth
Publicis has knocked it out of the park yet again in Q3 2025: organic revenue slightly ahead of forecast at 5.7% with an operating margin in excess of 18% and a raised forecast for the year of between 5% and 5.5% growth. The US, the source of worries for many of its competitors, grew 7.1% … The post Publicis beats expectations with 5.7% Q3 revenue growth first appeared on More About Advertising.
From Clicks to Conversions: The Science of Performance Marketing
Ever thought why some ads resonate with you as if they are reading your mind, while others disappear or go unnoticed in the digital clutter? Is it some sort of magic? No. Of course, there’s a significant element of creativity in it. However, it isn’t magic but science – precisely, the science of performance marketing.… Read More »From Clicks to Conversions: The Science of Performance Marketing The post From Clicks to Conversions: The Science of Performance Marketing appeared first on Prajapati Advertising.
THE BILLBOARD M&A PLAYBOOK —10 Illustrations
“How to grow your footprint without getting flattened by antitrust” The post THE BILLBOARD M&A PLAYBOOK —10 Illustrations first appeared on OOH TODAY.
Unlocking more opportunities for partners and customers through collaboration with Amazon
Amazon DSP will be Microsoft's preferred transition partner for Invest customers. Microsoft Monetize joins Amazon’s Certified Supply Exchange.
AI Momentum Spurs Another 2025 Forecast Upgrade for Publicis
Clients' appetite for Groupe's tech drove 5.7% organic growth in Q3.
Subtracting The Pluses; From Frenemies To Good Old Enemies
Apple TV is losing its plus; Agentic AI is ruining the ad tech equilibrium; and Google insists that search is still solid. The post Subtracting The Pluses; From Frenemies To Good Old Enemies appeared first on AdExchanger.
ADWEEK Introduces New Offerings During Advertising Week
A new newsletter, improved in-house studio, and franchise extensions headline ADWEEK marketing opportunities..
How To Advertise To Advertisers At Ad Industry Events (Like Advertising Week)
People in New York City are bombarded by ads at every turn. But targeted ads? For your industry? While you’re on your way to an event for that industry? The surreality of that experience can still pack a punch, like it did last week at Advertising Week New York. The post How To Advertise To Advertisers At Ad Industry Events (Like Advertising Week) appeared first on AdExchanger.
