The CPO Who Used AI To Revamp A CDP And Address His Own Health
Rafa Flores’ career has come full circle. In 2016, he joined Treasure Data (which rebranded earlier this year to Treasure AI) as the company’s second-ever product hire. At the time, Treasure Data was just getting off the ground as a data management company. The company soon found an opportunity in the CDP space, a label […] The post The CPO Who Used AI To Revamp A CDP And Address His Own Health appeared first on AdExchanger.
Google’s Buyer Direct Could Beat Agentic Ad Tech At Its Own Game
The new agentic world is exciting. Not a day goes by that I don’t discuss something cool I’ve seen using Claude or realize that I can now vibe code an app to handle a task for my wife. But with all new things, there’s a risk of neglecting our product management discipline in the bliss […] The post Google’s Buyer Direct Could Beat Agentic Ad Tech At Its Own Game appeared first on AdExchanger.
Maximum Performance, Minimum Effort; A Fix For Overfrequency?
Google’s changing up Max; CTV buyers are “addicted to siloing;” and Bluesky’s AI investments may be moot. The post Maximum Performance, Minimum Effort; A Fix For Overfrequency? appeared first on AdExchanger.
Clear Channel Outdoor and Partners Raise Awareness of Human Trafficking Resources with “Can You See Me?” Campaign
OOH Companies and Partners Launch Anti-Human Trafficking Billboard Campaign The post Clear Channel Outdoor and Partners Raise Awareness of Human Trafficking Resources with “Can You See Me?” Campaign first appeared on OOH TODAY.
Best new creative ads: BBC, Berger Paints, GTI ad more
Every week I attempt to curate a list of top new creative ads. It’s a small tribute to the efforts of ad agencies across the globe. Creating clutter-breaking creative ads is not easy. In fact, a majority of ads are not even noticed by consumers. In that context for an ad to be noticed, liked [...] The post Best new creative ads: BBC, Berger Paints, GTI ad more appeared first on Bhatnaturally.
—OOH Classifieds Today
11 OOH Employment Opportunities ...NYC, Dallas, Los Angeles, Denver; —Local Media Sales Exec; Miami —Ad Sales AE; Southern Illinois —Sales Manager The post —OOH Classifieds Today first appeared on OOH TODAY.
Loot Box Litigation Intensifies as Valve Fights Gambling Claims
The legal battles over loot boxes continue, with gaming companies vigorously defending the use of randomized in-game rewards against allegations that they constitute unlawful gambling. In a closely watched case pending in the U.S. District Court for the Western District of Washington, lawyers for plaintiff-gamers have urged the court to reject Valve Corporation’s motion to dismiss a proposed class action alleging that the company’s loot box system violates Washington gambling laws. The dispute highlights the continuing uncertainty surrounding one of the gaming industry’s most controversial monetization practices and comes amid increasing regulatory attention in the United States and abroad. Valve[...]
Why People Really Got So Mad About Coke’s New ‘Marlboro’ Typeface
Possessive consumers don't like when their favorite brands make big changes
Marketing Vanguard at Cannes: The Smart Ring That Made Wellness More Useful ft. Doug Sweeny of Ōura
Framing a personal health product as a performance tool for anyone who has to show up at their best.
Week in Review: Havas’ Bolloré Says AI No Longer Seen as Threat to Agency Survival, France Approves Under-15s Social Media Ban, and ProSieben to Add ZDF Content to Joyn GalleryWeek in Review: Havas’ Bolloré Says AI No Longer Seen as Threat to Agency Survival, France Approves Under-15s Social Media Ban, and ProSieben to Add ZDF Content to Joyn
Week in Review: Havas’ Bolloré Says AI No Longer Seen as Threat to Agency Survival, France Approves Under-15s Social Media Ban, and ProSieben to Add ZDF Content to Joyn
In this week's Week in Review: Havas talks up AI in H1 earnings, France approves a social media ban for under-15s, and ProSieben adds public service content from ZDF to the Joyn streaming service. Top Stories Havas' Bolloré Says AI is No Longer Seen as Threat to Agency Survival Havas delivered net revenue growth of Read More
