Cadbury Heroes campaign is System1’s all-time outdoor winner
Are these the most effective outdoor ads? Cadbury’s Heroes campaign from VCCP has scored 5.9 according to System1 rankings, the highest score to date for OOH advertising. System1’s Star Rating is calculated by measuring emotional response to an advert, with strong, positive emotions a key factor in driving long-term brand growth. The ads, which show … The post Cadbury Heroes campaign is System1’s all-time outdoor winner first appeared on More About Advertising.
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Jim Benton
2025 Will Be the First Year Brands Develop an Agentic AI Holiday Strategy
Walmart, Etsy, and Shopify are signing big deals with OpenAI.
Times Square Takeover for World Mental Health Day
Liz Rave, “Times Square has always been a stage for cultural moments, and today is about using our powerful medium to put well-being front and center, The post Times Square Takeover for World Mental Health Day first appeared on OOH TODAY.
The Trade Desk Execs Share New Details About How Sell-Side Solution OpenAds Will Work
CEO Jeff Green admits the DSP is edging into sell-side territory, but says it’s for the benefit of all players in the adtech ecosystem
HVAC Billboard Ideas: Drive More Service Calls with Strategic Outdoor Advertising
It’s the peak of summer, an air conditioner gives out, and the homeowner scrambles for help. Who do they call? The HVAC company whose billboard they’ve driven past every day on the way to work. That’s the power of smart outdoor advertising – it sticks when people need you most. HVAC billboards aren’t just about […] The post HVAC Billboard Ideas: Drive More Service Calls with Strategic Outdoor Advertising appeared first on Blip Billboards.
Shoppers Will Soon Be Able to Buy Walmart Products on ChatGPT
The retailer is the latest ecommerce player to announce a deal with OpenAI.
We’re Nonplussed: The Punctuation Marks That Could Actually Give Apple TV a ‘Vibrant New Identity’
Apple TV ditched the plus. Here's how it can avoid that becoming a minus.
Uncommon debunks viral beauty lies in new work for The Ordinary
Beauty and skincare marketing is over-complicated and driven by fads, as any scroll through social media will tell you. The Ordinary has always been about simplification, and Uncommon’s latest work for the brand – running in the UK, US, and Canada – finds a sinister twist on this. It’s set in a classroom where a … The post Uncommon debunks viral beauty lies in new work for The Ordinary first appeared on More About Advertising.
Unity Hires Chris Feo As Its New SVP Of Programmatic
Unity has a gameplan for programmatic. On Tuesday, the game engine, which has a growing advertising business, announced the appointment of Chris Feo as its new SVP of programmatic. Feo is joining Unity from Experian, where he spent nearly five years as SVP of global sales and later as chief business officer. Before that, he […] The post Unity Hires Chris Feo As Its New SVP Of Programmatic appeared first on AdExchanger.
