THE ORIGINAL? Aware Helpline / Against Verbal Abuse – 2007 « Verbal abuse can be just as horrific » Click on the image to enlarge Source : Adsoftheworld, Clio Awards BRONZE Agency : Saatchi & Saatchi (Singapore) LESS ORIGINAL SER Foundation / Against Verbal Abuse – 2026 « Verbal abuse can be just as hurtful » Click on the image to […]

By Abirame Shanthakumar Introduction Airport lounges are becoming important touchpoints in the passenger journey. At one point, airport lounges were reserved for premium travellers. Now, they influence flight choices, strengthen loyalty, and create new revenue opportunities for airports and airlines through connected pre-flight experiences. Today, passenger expectations exceed the cabin, making every step of the […] The post Airport Lounge Advertising Trends in 2026 appeared first on .

Could a streamer like Netflix swoop in to buy NBCU? Experts weigh in.

ARM oversees $750M in media investments annually.

This post was created in partnership with Moloco Key takeaways Marketing leaders are grappling with how AI is reshaping traditional funnels, whether it’s through generative AI summaries usurping consumer clicks, […]

Short-form video has transformed how culture moves. On TikTok, trends emerge within hours. Narratives evolve in real time. Conversations scale globally before traditional media can react. For brands, this creates an unprecedented opportunity. But it also introduces unprecedented exposure. TikTok now reaches more than 1.9 billion monthly active users globally, with users spending over 90 […]

The trending topic of deal curation has taken the ad industry by storm lately, as media buyers seek to separate the open web’s wheat from the chaff. But some publishers have griped about their lack of control over how ad tech vendors assemble these curated packages. Others complained that curation deals compete with their own […] The post Why Major UK Publishers Are Finally Joining Forces To Curate Ad Inventory appeared first on AdExchanger.

This post was created in partnership with Roundel Key takeaways Shopping no longer starts in one place—or follows a predictable path. During an ADWEEK House Cannes Lions group chat co-hosted […]

This post was created in partnership with Paramount Advertising Connected TV is evolving into more than a viewing platform—it is becoming a dynamic bridge between storytelling, commerce, and consumer action. […]

This post was created in partnership with Empathy Lab  The campaign had a good run. One big idea launched everywhere, studied, repeated. Now? Not so much.  During an ADWEEK House […]