Why PubMatic Ditched Its Prebid Web Wrapper, But Never Its SDK
Earlier this month, PubMatic shelved its Prebid integration wrapper, known as OpenWrap Web, and announced it would begin recommending Playwire as an offloading-onboarding partner for the 250-odd publishers that use its wrapper. The news made nary a ripple, and relatively little revenue hangs in the balance. But PubMatic’s decision to hand off its Prebid wrapper […] The post Why PubMatic Ditched Its Prebid Web Wrapper, But Never Its SDK appeared first on AdExchanger.
Savannah Guthrie Makes New Plea for Mother’s Return: ‘Bring Her Home’
Nancy Guthrie has been missing for nearly six months.
Morgan & Morgan Makes Waves with Comedic ‘Merman’ Legal Ad
Morgan & Morgan has launched the latest installment in its 'Power Move' campaign with a new spot titled 'Merman.' This national campaign continues the firm's tradition of incorporating humor into legal advertising. The commercial is set at a public pool and features a lifeguard who is revealed to be...
OOH Campaign Measurement in Singapore: How Brands Can Prove Impact Beyond Impressions
Brands can measure the real impact of an OOH advertising campaign by looking beyond estimated impressions and campaign delivery. A stronger post-campaign report should help answer who was likely exposed, whether the audience matched the campaign objective, what audience segments were reached, and whether that exposure influenced measurable business actions such as store visits, showroom […] The post OOH Campaign Measurement in Singapore: How Brands Can Prove Impact Beyond Impressions appeared first on The Perfect Media Group.
Consumer-Packaged Goods Companies Gain Ground Against State Labeling Mandates
Within the last few months, two federal courts in Texas and California have blocked separate state product-labeling laws. In February, a court halted a Texas requirement that certain foods must carry a government-scripted health warning. And earlier this month, a court in California enjoined the state’s “Truth in Recycling” law, which would have restricted when packaging could be labeled as recyclable. Together they signal that courts are increasingly willing to scrutinize state labeling mandates under the First Amendment, a welcome development for consumer-packaged goods (CPG) companies navigating a growing patchwork of state rules. Texas Food Labeling Law Challenged Texas Senate Bill 25,[...]
Why Heineken is Increasingly Working Directly with Tech Partners
The World Cup may have represented prime real estate for many beer brands, but Heineken-owned Spanish lager Cruzcampo has opted for a somewhat more relaxed approach in its latest video campaign. Produced by Lucky Generals, the ad features a man on a keg rolling down a Seville street, an image that the company says "embodies Read More
How to Get a Billboard: A Step-by-Step Guide for Any Budget
Quick Answer: Getting a billboard means renting ad space on an existing structure, not buying the structure itself. You have three routes: contact a vendor directly, hire an agency, or use a self-serve platform. The simplest, most flexible path is a self-serve platform like Blip, where you pick your screens, upload a design, set a […] The post How to Get a Billboard: A Step-by-Step Guide for Any Budget appeared first on Blip Billboards.
Outdoor Billboard Advertising: What It Costs and How It Works
Quick Answer: Outdoor billboard advertising places your message on large roadside or urban displays that reach people as they drive, walk, and commute. It comes in two main forms, static printed boards and digital screens that rotate ads. Traditional buys lock you into contracts and minimum campaign lengths. Blip lets you launch an outdoor billboard […] The post Outdoor Billboard Advertising: What It Costs and How It Works appeared first on Blip Billboards.
Interactive Billboards: How They Work, Examples, and What They Cost
A woman with long, wavy hair wearing a pink plaid shirt touches a vertical digital kiosk screen on a city sidewalk. The post Interactive Billboards: How They Work, Examples, and What They Cost appeared first on Blip Billboards.
How to Build Recognition in Fashion Billboard Advertising
A large billboard features a fashion advertisement showcasing a model with short blonde hair holding two different leather handbags. The post How to Build Recognition in Fashion Billboard Advertising appeared first on Blip Billboards.
