$2.75B AI Startup Hightouch Poaches Google’s Agency Whisperer Jitendra Kumar
Fresh off a Series D that valued the upstart at $2.75 billion, Hightouch has recruited a Google vet to establish inroads with the gatekeepers of advertising’s biggest budgets.
The Future of Trust: Where AI Meets Human Connection
In an age of driver-less cars, self-checkouts, and AI everything, can a smile compete with an algorithm? Can empathy compete with efficiency? Here’s the thing. They aren’t in competition […]
Ad Tech Will Keep Being Used In Ways We Never Intended Unless The Industry Does Something About It
When news broke that ICE had issued a request for information asking how ad tech providers could support its investigations, the industry reacted with alarm. Executives like Brian O’Kelley of Scope3 warned publicly about what it could mean if the same infrastructure used to target ads is used to track and identify individuals. These are […] The post Ad Tech Will Keep Being Used In Ways We Never Intended Unless The Industry Does Something About It appeared first on AdExchanger.
The Driverless Advertising Revolution; Walk A Mile In My Crocs
Driven Crazy Here’s a short list of futuristic sci-fi tropes: flying cars, robotaxis, a genuinely useful AI assistant. Wanna guess which one might actually happen soon? Nope, not the assistant. It’s robotaxis. What started as Waymo’s city-by-city driverless taxi tests has now hit critical mass – and the industry is running (driving?) headfirst into an […] The post The Driverless Advertising Revolution; Walk A Mile In My Crocs appeared first on AdExchanger.
OOH Best Creative Last Week Today
From Spotify to Sneakers, Target to Trucks--these are the top 10 OOH creative executions that came to our attention last week! The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
The Best Billboard I Saw Today
Flex Is Taking Over San Francisco—Literally The post The Best Billboard I Saw Today first appeared on OOH TODAY.
The Comedy Store Just Got A Major Sign Upgrade
Orange Barrel Media, YESCO and SNA Displays have given The Comedy Store a bold new 37-foot LED pylon, blending modern digital technology with the iconic venue’s classic Sunset Strip aesthetic. The post The Comedy Store Just Got A Major Sign Upgrade first appeared on OOH TODAY.
Jamie Lowe Appointed Chief Growth Officer
Out-of-Home Industry Veteran Brings More Than Two Decades of Experience Building Media Businesses and Driving Growth The post Jamie Lowe Appointed Chief Growth Officer first appeared on OOH TODAY.
Hamilton Just Got A Glow-In-The-Dark Billboard
Hamilton's first glow-in-the-dark Billboard shines bright for Illuminight The post Hamilton Just Got A Glow-In-The-Dark Billboard first appeared on OOH TODAY.
Truth in Labeling Act Could Reshape Environmental Marketing Claims
Making environmental marketing claims is already difficult. Between California’s evolving requirements, the Federal Trade Commission’s (FTC) Green Guides, and a growing number of state laws, even well-intentioned companies can struggle to determine what they can say on product packaging. Congress is now trying to simplify things. On August 7, Rep. Lou Correa (D-Calif.) and Sen. Jeff Merkley (D-Ore.) introduced the Truth in Labeling Act of 2026, which would establish national standards for claims such as “recyclable,” “compostable,” “reusable,” and “refillable.” The Environmental Protection Agency (EPA) and FTC would develop the technical standards and standardized on-package labels. Although the stated goal[...]
