The Risk of “Renting Your Margin” in AI Partnerships
Agencies are developing partnerships with Big Tech companies to drive their AI capabilities, but for independent agency PMG, building its own AI platform is fundamental to its business model. "If you just partner then really you're renting your margin over a period of time," says Josh Krichefski, President, EMEA at PMG. "It's never sustainabile." In Read More
Hershey Bets on AI Agents to Fix Its $2 Billion Marketing Blind Spot
The confectionery giant is partnering with Mutinex and Tracer to modernize MMM with agentic AI, compressing timelines and reshaping how it allocates media budgets.
Miami -Ad Sales AE —OOH Classifieds Today
...seek a high-performing National AE based in Los Angeles to join our dynamic sales team, Denver —Local Media Sales Exec and Miami —Ad Sales AE The post Miami -Ad Sales AE —OOH Classifieds Today first appeared on OOH TODAY.
OAAA 2026 OOH Media Conference Unveils New Speakers
Full agenda now live as industry leaders to spotlight AI, creativity, and the impact of real world media ...May 11–13 in Dallas The post OAAA 2026 OOH Media Conference Unveils New Speakers first appeared on OOH TODAY.
Coco Robotics Joins MOOHA
world’s largest urban fleet of autonomous sidewalk delivery robots double as a new OOH channel, combining mobility, data, and real-world engagement The post Coco Robotics Joins MOOHA first appeared on OOH TODAY.
The Best Billboard I Saw Today
Cardboard & Clever: Delhi’s Cheapest Billboard Delivers Big Punch The post The Best Billboard I Saw Today first appeared on OOH TODAY.
Gotta CTV It To Believe It; TBPN’s Ad Tech Emmy Campaign
Political ads have found a place on CTV; OpenAI’s new podcast has Emmy aspirations; and the SECURE Data Act might be anything but. The post Gotta CTV It To Believe It; TBPN’s Ad Tech Emmy Campaign appeared first on AdExchanger.
Rockie Awards – The Winners
Earlier in April, the Boise Advertising Federation hosted the 2026 Rockie Awards, recognizing work from around the state. Here are the winners: BEST IN SHOW Music Maker Giving Campaign CampaignNowhere … The post Rockie Awards – The Winners first appeared on Idaho Ad Agencies.
Thinkingbox Hires Cam Boyd to Bolster Creative Leadership
Brief to built agency Thinkingbox has welcomed award-winning creative leader Cam Boyd as Executive Creative Director. A fixture of the Toronto advertising community for decades, Boyd joins from Monks, where he served as a Global ECD, stepping into a role to reinforce Thinkingbox’s creative leadership as the agency continues to see double-digit growth. Boyd brings a combination of conceptual rigor and entrepreneurial instinct honed across some of the industry's most respected shops, including GUT Toronto, john st., McCann Canada, TAXI and Leo Burnett Toronto as well as his own independent venture, Saint Bernard. His work has been recognized at virtually every major[...]
