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Didn’t know Van the Man licensed his music for ads but it’s a smart choice by BBH for Monzo, one of those new internet banks that’s quietly taking over the world. Would a bluesy laid-back feel have worked for BBH’s previous big banking client Barclays? Not really – although the ads were excellent, such companies … The post BBH hits a different note for Monzo first appeared on More About Advertising.

protecting your digital display...it’s not always a matter of if something will happen but when. The post Protecting What Matters Most: Billboard Insurance first appeared on OOH TODAY.

surrounds Google’s Chelsea campus after the tech giant allegedly exploited an organic search glitch to capture nearly $100,000 in advertising spend The post “SHAME ON YOU GOOGLE” first appeared on OOH TODAY.

From Red Bull to Spiderman--these are the top 10 OOH creative executions that came to our attention last week! The post OOH Best Creative Last Week Today first appeared on OOH TODAY.

Gotta Catch This Campaign The post The Best Billboard I Saw Today first appeared on OOH TODAY.

CHERY Brand launched its new brand TVC worldwide, featuring Robert Lewandowski, CHERY Brand Global Ambassador and one of football's most iconic No. 9s. Told through a daughter's perspective and voiceover, the film presents Lewandowski as a champion in the spotlight and as a father, a husband, and a guardian at home. Through this family perspective, the TVC gives CHERY's "For Family" brand proposition a warmer, more human expression, while reinforcing the brand's promise to safeguard peace of mind and joy on every journey through trusted quality and thoughtful technology. The article Robert Lewandowski Stars in CHERY’s New Brand TVC, Bringing[...]

Have you ever walked through Times Square and thought, Wouldn’t it be cool if these giant billboard ads could be produced by AI? This doesn’t seem like a universal experience. But for CDP Hightouch, apparently, this question was top of mind. In June, Hightouch launched a one-day Times Square activation to showcase ads that its […] The post How HelloFresh Brought AI Creative To Times Square appeared first on AdExchanger.

Every industry develops narratives that begin as useful simplifications and eventually become accepted truths. Advertising is no different. But the problem is that many of these narratives survive long after the market has stopped validating them.  The industry says streaming television is becoming a performance channel, then acts surprised when television behaves like television and […] The post Three Advertising Industry Myths The Market Has Already Debunked appeared first on AdExchanger.