VideoWeek Podcast: #60 Jacques Le Mancq, Broadpeak
In this episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Jacques Le Mancq, President & CEO at Broadpeak. As live streaming continues to grow, particularly in sports, Le Mancq discusses the challenges of delivering live events at scale. The conversation also explores: - The video and TV tech hub in Read More
Week in Charts: Free Streaming Services Offset Declines in Streaming Film Releases, Netflix Leans on GenAI, and In-Housing Remains Strong
In this week's Week in Charts, free streaming services offset declines in streaming film releases, Netflix leans on GenAI, and in-housing remains strong. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts of the Week New Read More
Experiential is Central to Cannes Lions’ Evolution
This year, it was impossible to walk past Salesforce Beach, the Journal House, or the DoorDash activation without stopping. It proves how the festival has become something bigger than anyone originally imagined.
How Long Should a Billboard Campaign Run? Why 12 Months Delivers the Best ROI b
Billboard advertising doesn't need a huge budget to prove its worth. Discover 5 low-cost ways SMEs can measure real campaign success without breaking the bank The post How Long Should a Billboard Campaign Run? Why 12 Months Delivers the Best ROI b first appeared on Billboard Media.
Marketing Vanguard at Cannes: Why Sports Marketing Starts With Identity ft. Uzma Rawn Dowler of MLB
Fandom goes way beyond behavior and more insights for baseball’s top marketer.
Beyond the Console: Xbox Maps the Gaming Ad Ecosystem
Xbox Media Solutions marketing leader Claire Nance on redefining the relationship between brands and the 3.6 billion-strong gaming community.
Balancing Brand Equity and Innovation in Automotive Advertising
iSpot's Jamie Warner and Cox Automotive's Trent Thacker on producing effective creative that protects brand equity.
How to Market With Gen Z, Not To Them
Marketers must evolve as basic audience profiles and content delivery no longer suffices. Active listening and co-creation are steps in the right direction, but brands must translate these insights into real-world action.
The NFL Merch Designer for Stars Like Taylor Swift Is Making a Chair for La-Z-Boy
Kristin Juszczyk is designing a custom chair for the recliner company as it aims to reach younger customers
AI Slop Is Fooling Advertisers’ Verification Tools
Social media platforms remain at the forefront of the problem
