The nostalgia play kicks off the brand’s anniversary campaign from Wieden+Kennedy New York.

The love-in between JLR and WPP continues apace, with JLR (which makes Land Rovers, Range Rovers and Jaguars) confirming the appointment of the Britishp-own holding company, with the important addition of media planning and buying. WPP will handle the business on an outcome-based model although it’s not yet clear how this will work. Sell more … The post JLR outlines ambitious exclusive deal with WPP first appeared on More About Advertising.

The Times and The Sunday Times have a 240 year heritage of making sense of seismic moments in history. Calling on its reputation as a trusted and credible source of news, the news brand uses the presence of Digital Out of Home to demonstrate its legacy in a way that is visceral, location relevant and … The post T&P draws on The Times and The Sunday Times’s news heritage to open windows to the past first appeared on More About Advertising.

I am a bit irritated by those who just recently discovered it... OOH still lives, where humans actually live … The post Words on the Street: The Last Human Medium first appeared on OOH TODAY.

One of the biggest trends in billboard design today is the balance between minimalism and maxi The post Trends in OOH Content: What Types of Creative Are Dominating Billboards Today? first appeared on OOH TODAY.

“Every year, we hear from our members around the world about their interest in our curated The post DPAA Announces Details of Cannes Lions Curated Experience for 2026 first appeared on OOH TODAY.

Driving Buzz at OFC 2026 The post The Best Billboard I Saw Today first appeared on OOH TODAY.

Your best campaign was also the last campaign where your tactic fully worked. You just didn’t know it yet. Here’s what actually happens to every marketing tactic over time. It starts working because there’s a gap: you know how the mechanism works, your audience doesn’t. That gap is the leverage. Scarcity feels real. Social proof […]

There is a common refrain that AI requires high-quality data to deliver high-quality results. “Garbage in/garbage out” refers to the idea that any AI trained on less than perfect data will not be able to produce valuable outputs. Before I get accused of dismissing the importance of quality data, high-quality data does produce the best […] The post Brands Don’t Need Perfect Data To Use AI appeared first on AdExchanger.

The World Cup also demands a very different operating model than a traditional tentpole event. Attention is The post The World Cup Isn’t Global. It’s Hyper-Local at Scale first appeared on OOH TODAY.