Saylor Launches Creator Studio Fleet, Led by Former Amazon Ads Exec
The agency has tapped Nneka Enurah Lee to grow the practice, reflecting how central creators have become to social strategy.
Younger Audiences “Reaching Saturation” in Streaming Finds Ofcom
While viewing on SVOD services continues to grow in the UK, overall at-home video viewing declined last year, according to the latest Media Nations report from Ofcom, while younger audiences are "reaching saturation" in streaming consumption. The findings are set against a backdrop of rising competition from social media, and plateuing penetration of SVOD services Read More
There’s Not Enough Women’s Sports Ad Inventory To Go Around, But That’s Starting To Change
Women’s sports are a lot more popular than they used to be. But ad inventory remains scarce, because women’s sports still gets way less mainstream media exposure. The post There’s Not Enough Women’s Sports Ad Inventory To Go Around, But That’s Starting To Change appeared first on AdExchanger.
The Hardest KPI In Advertising
Marketing consumer products comes with plenty of challenges. But just try selling a political candidate in a hyper-polarized, 24-hour news environment. That’s the world Mark Jablonowski has been operating in for most of this career. Jablonowski is the CEO of DSPolitical, a political ad platform specifically for Democrats and progressive causes that describes itself as […] The post The Hardest KPI In Advertising appeared first on AdExchanger.
The Sheep That Bit Back; Apple’s Buying The Cheap Soap
Through The Lookalike Glass Eyewear company Blacksheep made a name for itself by asserting that the eyewear industry is predatory with unfairly marked-up prices. Now, it’s arguing that Google does the same. Last month, the “Today” show aired a segment that compared Blacksheep’s $8 prescription glasses to high-end pairs surpassing $350. Search traffic skyrocketed. But […] The post The Sheep That Bit Back; Apple’s Buying The Cheap Soap appeared first on AdExchanger.
Higgsfield Names Mariam Asmar as First Enterprise Marketing Exec
The $1.3 billion startup named the former Braze and McCann exec to the newly created role
Walmart and Amazon Are Battling for Streaming TV Budgets. Here’s How Their Offerings Break Down
With Vibe.co and Vizio, Walmart is chasing the omnichannel playbook Amazon pioneered.
Art Directors Club Names Global Jury for ADC Young Guns 24
The global Art Directors Club, part of The One Club for Creativity, announced the more than 100 creative professionals from around the world who will serve on the jury for the global Young Guns 24 competition. ADC Young Guns is the industry’s only global, cross-disciplinary, portfolio-based awards competition that identifies and celebrates today’s vanguard of young creative professionals. The program is open to those ages 30 and under who have been working for at least two years, full-time or freelance. Eligible entrants can submit a combination of professional and personal work. A sampling of some of this year’s global jury by region, including past YG winners as indicated,[...]
NatureSweet and 270B Debut Lovable “Teamatoes” in “Taste All The Good” Campai
NatureSweet has debuted its charming crew of new brand mascots, the Teamatoes, to the world for the first time in "Taste All the Good," a new digital campaign that brings the brand's characters into a live-action environment. Created by 270B, the creative agency awarded AOR for NatureSweet earlier this year, the campaign introduces the brand’s new positioning unifying both flavor and purpose. It pairs the introduction of the Teamatoes with the brand's new creative direction centered on celebrating incredible flavor, joyful moments, and the belief that when things are done right, life tastes better. Travis Laveault, Director of Omnichannel &[...]
Wolfgang and Teremana Turn a Game Into a Global Celebration of Connection
There may be no two greater symbols of connection than a table and a soccer pitch. One has brought people together for centuries. The other has united nations for generations. Last week, the two came together at a record-breaking brand experience: The World Table. Created by Los Angeles-based creative agency Wolfgang and Teremana® Tequila, the activation set the Guinness World Record for the world's longest foosball table while bringing fans from across the globe together. On July 11th, at Brooklyn Navy Yard in New York City, fans gathered around a custom-built 525-foot foosball table, with bespoke artwork representing 48 different[...]
