Automatic Renewal Compliance: What Lawyers Aren’t Telling You About Your Biggest Legal Risks
Nearly every automatic renewal article gives companies the same advice: make your disclosures clear and conspicuous, obtain affirmative consent, send acknowledgment notices, and offer a simple cancellation mechanism. This advice is correct, but it’s also incomplete. Venable’s Autorenewal Solutions Team (VAST) has spent years defending companies in automatic renewal investigations and class actions. That experience has taught us that many of the biggest legal risks don’t hinge on the wording of the checkout page. Instead, the Federal Trade Commission (FTC), state regulators, California’s Automatic Renewal Taskforce (CART), class action plaintiffs’ lawyers, and payment processors increasingly analyze subscription programs based on[...]
Week of July 20 Morning News Ratings: Today Squeaks by GMA in Total Viewers
But GMA shrinks Today's demo lead.
Omnicom Investors Cheer IPG Sell-Off, Despite Weak Ad Spend In Q2
Omnicom’s advertising revenue suffered in the second quarter. But that didn’t stop the holding company’s stock from jumping to a one-year high on Wednesday morning, as investors digested its plan to sell off parts of IPG and absorb IPG. Total revenue in Q2 was $6.6 billion, roughly flat compared to Omnicom and IPG’s combined revenue […] The post Omnicom Investors Cheer IPG Sell-Off, Despite Weak Ad Spend In Q2 appeared first on AdExchanger.
Week of July 20 Evening News Ratings: CBS Evening News Gets Gains
ABC News and NBC News maintain strong leads.
Elon Musk’s X and WFA End Multiyear Legal Spat
X's lawsuit against the nonprofit organization incited wider debate about the influence that advertisers may be able to exert on right-leaning media.
Reese’s Oreo Casts Lindsay Lohan as a Twin Whisperer in Nod to Her Parent Trap Past
A nostalgic ad from Reese's Oreo unites Lindsay Lohan, Amy Sedaris, and Patricia Arquette.
Co-op joins Apple, Waitrose, Maybelline in microdrama move
The microdrama business is expected to be worth $256bn by 2030, and while China still makes up 80% of the market, other countries are catching on fast. The short-form, soap-opera-style social media content has its origins in entertainment, but Waitrose caught on early to the marketing potential with with Wonderhood’s “Sweet Suspicions” Christmas campaign, and … The post Co-op joins Apple, Waitrose, Maybelline in microdrama move first appeared on More About Advertising.
World Cup’s commercial clout not in doubt. Ask Coca-Cola and Unilever
We’ve had a global rebrand, the controversial World Cup hydration breaks, and now a hyperlocal campaign based in Wakefield, Yorkshire – all from Coca-Cola in the last month or so. The business has just posted a Q2 7% sales uplift to $13 billion, boosted by its FIFA partnership. This included the Powerade hydration breaks, which … The post World Cup’s commercial clout not in doubt. Ask Coca-Cola and Unilever first appeared on More About Advertising.
BMW turns tables on corners
Haven’t seen anything like this for a while but BMW in the UAE is going all noir with a courtroom drama about corners, a nuisance when you’re driving a sporty ‘M’ in those parts it seems. From Serviceplan Middle East for BMW importer AGMC, directed by Nalle Sjöblad through DejaVu Productions. Will it be a … The post BMW turns tables on corners first appeared on More About Advertising.
George Parker: is the ad business looking up?
I just finished re-watching the movie… “Don’t Look Up!” It is a funny, accurate and excruciating examination of the warped priorities and agendas of the people who have the largest control over our lives… i.e. Politicians. Those douchenozzles who invariably care more about how events, fads, fashions and attitudinal changes will impact their polling numbers … The post George Parker: is the ad business looking up? first appeared on More About Advertising.
