In this week's Week in Charts, Rory Sutherland on AI reshaping the ad industry, new entrants shake up the European OS market, and UK M&A bounces back. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week   Number of the Week   Charts Read More

British agency group WPP's 'Elevate28' turnaround strategy, unveiled earlier this year, set a three-year plan to return the group to organic growth. Turnarounds don't happen in a day, so for 2026 the priority has been stabilising the business, particularly in relation to net new business. So while the headline figure from this morning's Q1 earnings Read More

Both VCCP and Joint have launched new campaigns that join a growing number of ads choosing to veer away from the purposeful and steer heavily into the nonsensical. For Fridge Raiders snacks, Joint has conjured up a couple of hapless arctic explorers for no obvious reason other than entertainment value. And likewise with VCCP and … The post Advertising gets absurd: VCCP and Joint serve up strange solutions first appeared on More About Advertising.

Adidas always said that “impossible is nothing”. They may have ditched the slogan but at the 2026 London Marathon, the brand’s new Adizero Adios Pro Evo 3 shoe propelled Sabastian Sawe to achieve the seemingly impossible: he became the first human to break the two-hour time barrier for the 26.2 mile race. The hype around … The post The record-breaking Adios Pro Evo 3 shoe says it all for Adidas first appeared on More About Advertising.

This is timely: at the same time as WPP CEO has revealed a predicted tough Q1 (but with lots of optimistic noises) WPP Creative has landed the global creative account for Henkel from Omnicom. Henkel brands include Persil (in most markets) and Schwarzkopf. Omnicom’s Germany-based HeimatTBWA worked on brands including Persil, Pril, Somat, Perwoll, Spee, … The post Henkel creative moves to WPP first appeared on More About Advertising.

Conversations with Sephora, SmartCommerce, Liquid Death, and more.

Plus, how experiential marketing builds brand equity that traditional advertising no longer can.

Most social media strategies are built around single moments. One ad is expected to do everything, introduce the brand, explain the product, and drive action. However, real decisions don’t happen in one step. They happen over time, as people see, learn, and build confidence. That’s where a sequential messaging strategy comes in, instead of repeating […]

The two longest-standing names in the affiliate and partnership marketing category, Rakuten and Impact.com, have decided to stop fighting each other and will instead fight together. Rakuten is best-known for its consumer retail and rewards apps, but its competed with Impact as early affiliate networks platforms for ecommerce companies and other direct advertisers to connect […] The post Rakuten And Impact.com Forge A New Alliance That Resets The Affiliate Industry appeared first on AdExchanger.

I didn’t expect to walk into a lead generation and customer acquisition-focused event and come out thinking about ad ops. But that’s exactly what happened when I traveled to Las Vegas for Leadscon last week.  Lead gen and programmatic tend to live in different corners of the ecosystem. Lead gen is obsessed with calls and […] The post What A Lead Generation Conference Taught Me About Fixing Ad Ops appeared first on AdExchanger.