Ethos Teams Up with David Ortiz for Life Insurance Campaign
Ethos has launched a new advertising campaign featuring Hall of Fame baseball player David 'Big Papi' Ortiz to promote life insurance. The campaign humorously reimagines Ortiz's well-known slow home-run trot as a reminder not to delay securing life insurance. This creative twist highlights the impor...
MilkPEP’s Parody Campaign Promotes Brain Health with a Zombie Twist
MilkPEP, in collaboration with the agency GALE, has launched a satirical campaign featuring John Morgan of the law firm Morgan & Morgan. The campaign, which is primarily social media-focused, humorously addresses the nutritional benefits of whole milk by suggesting that its healthy fats make childre...
Social Clipping and Influencer Marketing: Key Legal Risks
Social clipping has become one of the fastest-growing social media marketing strategies because it helps long-form content reach much larger audiences. Instead of relying on platform algorithms to promote an entire podcast, livestream, webinar, or interview, brands and creators encourage people to “clip” short, engaging moments and post them across social media platforms. In addition, many creators now pay freelance “clippers” to produce and distribute this content, turning virality into a structured marketing strategy rather than a matter of luck. But what are the legal risks involved with clipping? Because clipped videos often look like authentic fan content, even when[...]
Anthropic Has Never Signed a Licensing Deal, Yet Never Been Sued. Why?
The artificial intelligence firm is less collaborative than its peers but has avoided litigation. Publishers are baffled.
Week of Aug. 17 Evening News Ratings: WNT Wins a Close Week in Demo
Less than 35,000 viewers separated the demo.
Week of Aug 17 Morning News Ratings: Today Earns First in Total Viewers
Today was also the only morning show not to lose viewers in either measured category.
Stream Companies Named AdExchanger Awards Finalist for Best Use of AI or Technology by an Agency
Stream Companies is an AdExchanger Awards finalist for Best Use of AI or Technology by an Agency, recognizing its Retail Ready automotive technology. The post Stream Companies Named AdExchanger Awards Finalist for Best Use of AI or Technology by an Agency appeared first on Stream Companies.
ADWEEK Ramps Up Healthcare Marketing Coverage
ADWEEK is deepening its dedicated coverage of healthcare marketing, backed by Definitive Healthcare as our launch partner.
How the Broadcast News Networks Are Covering Dolly Parton’s Death
All three networks aired special reports in the 2 p.m. ET hour on Tuesday.
How (Not) to Build a Super App
The last few months have seen streaming apps expand into new formats, from short-form video to gaming offerings. But Michael Akkerman, Chief Business Officer at DT (and former GM of Advertising at Uber), argues that platforms need to serve their audience rather than expect them to follow the app into a new behaviour. The world’s Read More
