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Leveling Up With Show-Level Data; Step Outside The Box
No Business Like Show-Level Business Third-party ad tech companies and some agencies have started testing ways to effectively jury-rig show-level CTV reporting – even when streaming media sellers don’t make that data available. Which, typically, they don’t. The strategy involves connecting anonymized content IDs to reporting that shows up in conversion logs. In practice, a […] The post Leveling Up With Show-Level Data; Step Outside The Box appeared first on AdExchanger.
JCDecaux connects 100% of its DOOH inventory to Programmatic in 9 Latin American Markets
the launch of its programmatic digital Out-of-Home (pDOOH) offering in 9 Latin American markets – Panama, Costa Rica, Guatemala, El Salvador, Honduras, Nicaragua, the Dominican Republic, Ecuador and Paraguay The post JCDecaux connects 100% of its DOOH inventory to Programmatic in 9 Latin American Markets first appeared on OOH TODAY.
ABCD+ 12 Anniversaries, 68 Birthdays This Week!
Lamar Advertising Company, Clear Channel Outdoor, Lamar Advertising, Retail Sports Marketing, Audacy, Inc., PATTISON Onestop, OUTFRONT Media, Lamar Advertising, Lamar Advertising Company, Carat, Forbes Councils, Vizible Media -mark these milestone moments in OOH. The post ABCD+ 12 Anniversaries, 68 Birthdays This Week! first appeared on OOH TODAY.
Andrew Lustigman Quoted in Bloomberg Law on New York’s SAFE for Kids Act
Andrew Lustigman, Co-Managing Partner; Chair, Advertising, Marketing & Promotions Practice; Co-Chair, Brand Management & Protection Practice, was quoted in Bloomberg Law’s “Hochul’s Tech Safety Rules Pose Legal Questions: New York Brief.” In the article, Andrew discusses why New York’s SAFE for Kids Act and the regulations recently promulgated thereunder focus on the allegedly addictive features of social media, including algorithmically personalized feeds and nighttime notifications for minors.
Meta’s Tepid Revenue Outlook Undercuts its AI Spending Spree
The numbers $60.8 billion: Meta’s Q2 revenue, up 28% year over year (YoY). $59.36 billion: Quarterly ad revenue, above analyst estimates of $59.07 billion. Meanwhile, the average price per ad […]
Streaming Platforms Are Looking For Their Wordle
Netflix, LG, and Samsung are betting that free, low-friction gaming could provide a valuable boost to engagement.
Meta’s Expenses Are Growing Faster Than Its Revenue, Thanks To Lawsuits And AI
Meta would have had a great quarter. That is, if it weren’t for the layoffs, the lawsuits and the galactic-level AI operating costs. The company’s Q2 earnings call on Tuesday evening started off strong as CFO Susan Li announced quarterly revenue totaling $60.4 billion, up 28% from last year. Ad revenue across Meta’s family of […] The post Meta’s Expenses Are Growing Faster Than Its Revenue, Thanks To Lawsuits And AI appeared first on AdExchanger.
