End-To-When? Fully automated AI-powered ad buying is real – so long as your ambitions are small. Somewhere between 80% and 90% of campaigns are just too complex for AI to handle on its own, Emily Lai, WPP Media’s group director of media optimization, told the crowd at AdExchanger’s Programmatic AI event in Las Vegas this […] The post Autonomous Ad Buying Just Ain’t Ready Yet; A CMO By Any Other Name appeared first on AdExchanger.

Consumers have lost trust in the digital world. Here’s how to regain it. No matter how long (or short) you’ve been building trust online, that trust is now losing its meaning. These days, AI generates perfect product photos. Bots are leaving glowing reviews everywhere.  The blue verification badge that once proved you were real now […] The post What to Do When Your Customers Question Everything They See Online appeared first on Blip Billboards.

As the portfolio is parceled up, a key revenue leader plots his exit.

Observers say agencies won't want to share client and proprietary data with a competitor

Kate Stanners has been announced as the Jury Chair of the 2026 Cresta Awards. “We are so delighted that Kate has taken on this position,” commented Lewis Blackwell, CEO of Creative Standards International, the organisation behind Cresta. “With her own extensive great creative output, that of the teams she has led, and her broad and deep commitment to advancing creative excellence and opportunities in the industry, she is the ideal standard bearer for Cresta this year.” As Chief Creative Officer, International, of Edelman, Stanners recently stepped into a major role that gives a new inflection to her storied career. The[...]

Based on point totals for wins last week at  2026 One Show, VML New York was named Agency of the Year in The One Show 2026 Global Creative Rankings. Highlights of The One Show 2026 Global Creative Rankings are as follows (click the category links to view the full list for each): Agency Rankings 1. VML New York 2. Rethink Toronto 3. Uncommon Creative Studio London 4. Serviceplan Germany Munich 5. Ogilvy New York 6. Grey México México City 7. adam&eveTBWA London 8. FCB Canada (TBWA Canada) Toronto 9. Publicis Conseil Paris 10. LePub México Independent Agency Rankings 1. Rethink Toronto[...]

The 20-year-old YouTube creator, whose A24 film Backrooms premieres May 29, has created a new kind of rollout strategy.

Publicis Groupe's $2.2 billion acquisition of data firm LiveRamp could help the holding company better compete in a commerce media landscape dominated by Amazon.

Omnicom CEO John Wren earned nearly $70 million in 2025—more than twice the combined pay of every other major advertising holdco CEO, with Publicis' Arthur Sadoun trailing as the next-highest earner at $9.4 million.

Google is standing up infrastructure that lets consumers shop from countless merchants without leaving its properties, whether they’re watching videos on YouTube, browsing on Search, or querying the Gemini app. […]