Fiat and Armani join forces for ‘Don’t drive it. Wear it’ by 777
French-Italian agency 777 is a joint venture between Armando Testa and Herezie, named to mark the number of kilometres between Paris and Turin. Established earlier this year with Fiat’s Lancia and Spoticar (its second-hand vehicles platform) as founding clients, the agency is now launching a campaign for a special edition Fiat 500, designed with Giorgio … The post Fiat and Armani join forces for ‘Don’t drive it. Wear it’ by 777 first appeared on More About Advertising.
OUTFRONT Hacked, London Poo, and Augmented Reality
OUTFRONT Media hacked, London group makes billboard out of sewage stained money, and how AR experiences make billboards more interactive. A weekly recap of the top OOH stories you may have missed and colorful commentary from BB. The post OUTFRONT Hacked, London Poo, and Augmented Reality first appeared on OOH TODAY.
OOH Classifieds Today
Regional Sales & Account Manager, Operations Coordinator, Graphic Designer, National Business Development Manager, Outdoor Advertising Sales Manager -- Career opportunities, To place a classified ad, contact BillBoard@OOHToday.com The post OOH Classifieds Today first appeared on OOH TODAY.
BackLite Partners with VIOOH for Programmatic
This strategic partnership empowers global advertisers to plan and purchase BackLite Media's extensive Digital Out-of-Home (DOOH) inventory, featuring over 300 digital screens across the UAE. The post BackLite Partners with VIOOH for Programmatic first appeared on OOH TODAY.
Escaping The Outrage Loop: How To Break Free From Programmatic Transparency Challenges
The regular drip of reports by watchdogs like Adalytics is normally followed by widespread – more or less genuine – outrage. This pattern reveals two facts about the digital advertising industry. One: The road to (real) accountability is still long and winding. Two: The way most of the industry is tackling the topic of transparency […] The post Escaping The Outrage Loop: How To Break Free From Programmatic Transparency Challenges appeared first on AdExchanger.
The iOS Escape; The Tech IPO Freeze
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Poison Apple Disney+ and Hulu are free. Not free to subscribe, mind. Free of Apple’s 30% cut, at least for new sign-ups. Starting last week, Disney’s streaming services began diverting iOS users to an external site to create an account and subscribe. Then […] The post The iOS Escape; The Tech IPO Freeze appeared first on AdExchanger.
A Major Unjust Threat
“The unlicensed use of creative works for training generative AI is a major, unjust threat to the livelihoods of the people behind those works, and must not be permitted.” – Statement on AI Training Musicians, actors, and writers worldwide are signing their names to a statement opposing artificial intelligence companies and developers using their work […] The post A Major Unjust Threat appeared first on Adpulp.
Nerds will return to the Super Bowl in 2025
Nerds is planning its second Super Bowl commercial as the candy brand seeks to boost household penetration.
Stream Companies Wins Prestigious Netty Award for Web Design – Creative Web Layout
Stream Companies is proud to announce its recognition as a winner of the esteemed Netty Awards, taking home the award in the Web Design – Creative Web Layout category. This prestigious honor acknowledges Stream’s commitment to creativity, innovation, and technical excellence in the digital landscape. The Netty Awards celebrate outstanding achievements in digital innovation, recognizing […] The post Stream Companies Wins Prestigious Netty Award for Web Design – Creative Web Layout appeared first on Stream Companies.
Ogilvy Paris Announces the Launch of its 4rd Edition of ‘Hors Circuit’ for Equal opportunities in the comms sector
Ogilvy Paris launched Hors Circuit in 2021, convinced that talent has no origins, neighborhoods or limits, Ogilvy Paris joins forces with its partners Mediawan, Instagram, Society, Les Déterminés & Hogarth, for the forth edition of its Hors Circuit competition. The winner will benefit from all the expertise of an agency like Ogilvy and its network, as well as material and financial assistance to bring his or her personal project to fruition. This year, the contest aims to emphasize the need for light-heartedness in a particularly anxiety-induced climate. It’s all about humour and comedy! And we know there’s no shortage of it among our target audience. The competition[...]
