The CT Lottery and longtime agency Decker have launched a new campaign, “KENOohh YEAH!” to promote KENO. The idea was born from real life experiences. That wave of joy when you win is something we’ve all experienced. Jumping up and down, yelling at the top of your lungs. This campaign aims to personify that emotion and bring it to life in a shockwave of happiness and fun.  The best part is, you've got the chance to do it all over again every four minutes. KENOOOOOOOOOHHHH YEAH!, according to the agency. “This was a really fun one to bring to life.[...]

A pioneer in delivering the taste of homemade bread to consumers in an easy, delicious, and versatile form, Artesano has raised the bar for the bread category in Brazil. And to celebrate that feat, the Brazilian arm of Bimbo, the world’s largest baking company, is rolling out a new campaign, created by Energy BBDO São Paulo, which reinforces its innovative DNA. With the slogan “It’s next level. It’s Artesano level,” the film highlights the brand’s attributes – thicker slices, a unique aroma and flavor, the rustic crust, and, of course, select ingredients – in order to show that Artesano breads transform a simple meal into an experience.[...]

Have you ever caught yourself picking apart a menu’s font instead of the food, or zoning out of a conversation because that billboard’s kerning is driving you mad? If you consider yourself ‘creatively obsessed,’ you’re not alone. Envato launched ‘For the creatively obsessed,’ their first major brand campaign, and it’s an homage to creatives who are unapologetically consumed by their craft. In August, Envato launched a rebrand with the “creative spark” as a logomark made with a brush stroke punctuated with a dot. The dot represents the audience making their mark on the world. Envato’s Chief Marketing Officer, Noelle Kim,[...]

After weeks of fanning the flames of speculation and several ‘accidental’ hints, McDonald’s is officially confirming what fans have been eagerly hoping for - the McRib is back. Actually, totally, properly back.   Fans were quick to pick up on a series of ‘mistakes’ McDonald’s made over the past few weeks, from glitchy app notifications to cryptic ads. Today, McDonald’s is finally owning up to them - as it turns out, these weren’t mistakes at all, but part of its strategy to build the legend of the McRib before today’s big reveal.   The campaign, McRib Returns? kicked off with[...]

In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to […]