The top 5 creative campaigns to know about right now
Familiarity was upended in a number of interesting, highly crafted campaigns this week.
Leading National Advertisers 2024—modest spending growth (with some surprises)
Ad Age’s 69th annual report on marketers and marketing. Consumer packaged goods marketers bet big on advertising while some of the largest internet companies pulled back. Amazon continues to hold the prime spot. Report overview for Ad Age subscribers and Ad Age All Access subscribers.
Introducing Leading National Advertisers 2024
Overall spending for the top U.S. advertisers increased in 2023, with variances among marketers. Key rankings, stats and analysis from Leading National Advertisers 2024, Ad Age’s 69th annual report on marketers and marketing.
$2.5M Campaign in Pennsylvania “Kennedy for Trump” and American Values 24 Campaign Includes Billboard Trucks
Pennsylvania, a pivotal swing state ...This represents a 22% margin of victory for Trump among this cohort compared to the second-nearest candidate, Vice President Harris The post $2.5M Campaign in Pennsylvania “Kennedy for Trump” and American Values 24 Campaign Includes Billboard Trucks first appeared on OOH TODAY.
OUTFRONT Subway Stations, Train Cars, Buses and 50,000 MetroCards Featuring Olivia Rodrigo
Sony worked with the MTA's advertising partner, OUTFRONT, to place the campaign across subway stations, subway train cars, and buses throughout NYC. The post OUTFRONT Subway Stations, Train Cars, Buses and 50,000 MetroCards Featuring Olivia Rodrigo first appeared on OOH TODAY.
How CMOs, agencies and consultants are clashing over AI usage
At annual ANA conference, tech experts implored marketers to begin using generative AI every day—but skepticism persists.
How trust builds consumer confidence and elevates brand performance
A special edition of Ad Age's "Marketer's Brief" podcast explores how Trustpilot’s TrustScores help brands build consumer confidence and drive conversions.
Anthony Albanese could prove his moral courage with bold action to battle gambling harm | Jenny Ware
More than 16 months after the parliamentary committee (of which I was a member) handed down a bipartisan report, the PM is yet to respond Barely weeks after being elected prime minister in 1996, John Howard’s leadership, political courage and integrity were put to the test on the issue of gun ownership following the tragic mass shooting at Port Arthur. It was a test he passed – Australians have lower rates of gun ownership than our counterparts thanks to gun reform, and have not been the victims of the mass shootings and other horrific events that have occurred in other[...]
Elon Musk hopes Trump victory will help his $44bn Twitter bet pay off
The platform’s billionaire owner has seen its value plunge as advertisers run shy, revenues drop and user numbers fall Two years ago, there was some trepidation among advertisers, anti-hate-speech groups and staff about Elon Musk’s acquisition of Twitter. Those concerns have been borne out: advertisers have sharply reduced spending on the platform, Musk has sued nonprofits over their coverage of a rise in controversial content and about eight out of 10 employees have been sacked.
Fiat and Armani join forces for ‘Don’t drive it. Wear it’ by 777
French-Italian agency 777 is a joint venture between Armando Testa and Herezie, named to mark the number of kilometres between Paris and Turin. Established earlier this year with Fiat’s Lancia and Spoticar (its second-hand vehicles platform) as founding clients, the agency is now launching a campaign for a special edition Fiat 500, designed with Giorgio … The post Fiat and Armani join forces for ‘Don’t drive it. Wear it’ by 777 first appeared on More About Advertising.
