Secondhand marketplace ThredUp's recent generative AI tools--including visual search and chatbot Style Chat, both launched in August--are driving more visits and revisits to the app. While there, people using these AI features are more likely to make a purchase, the company dished at Shoptalk Chicago 2024 last week. Visual Search lets people snap an item...

Averi AI has emerged from stealth mode, raising $2 million in pre-seed funding. The firm--which has an initial valuation of $8 million--combines automating time-consuming marketing tasks, like planning a marketing calendar, researching competitors, and organizing a budget, with human experience by connecting brands to a vetted network of U.S.-based marketing specialists. For instance, the AI...

What makes you look at Molly Baz's latest campaign for Bobbie? Breasts? Breastfeeding? Formula feeding is very, very normal. But it is still not normalized. There's a stigma that exists within the parenting community, particularly for mothers who, to an outsider's eyes, appear to have the option to breastfeed. My hot take: Brands owe us...

Google has been pitching advertisers on a new AI-powered search tool, called Search Bidding Exploration, which aims to find new pockets of valuable traffic. It does this by identifying lower-traffic queries within search that actually drive conversions, according to documents seen by ADWEEK. Low-traffic queries are when someone types in a less popular search query....

Wren, claimed to be the UK’s number one kitchen and bedroom retailer, has appointed Bountiful Cow to handle its media and creative accounts in the UK, worth over £20m. The appointment, one of the biggest combined media and creative UK wins in recent years, follows a closed two-month review process. Bountiful Cow is charged with … The post Wren appoints Bountiful Cow as full-service creative and media agency first appeared on More About Advertising.

By Richard Malton. A couple of weeks ago I sat in a room in London with 300 other people – creative teams, brand owners, Ocean business partners and our UK colleagues. The occasion was Ocean UK’s 15th annual Digital Creative Competition. Sitting there, I had the satisfaction of knowing that across five other Ocean countries, … The post Ocean Outdoor: what really makes a winning combination? first appeared on More About Advertising.

“You’re only supposed to blow the bloody doors off” Michael Caine’s Charlie Croker famously observed in the original Italian Job and that gets a reference here in Anomaly’s lively new campaign fror BMW’s Mini along with further references to John Cooper, the legendary engineer who turned a tiny runabout into a Monte Carlo Rally winner. … The post Anomaly gives new Mini Cooper EV some sixties swagger first appeared on More About Advertising.