An Israeli airstrike killed at least three journalists as they slept in their accommodation in southern Lebanon, in what news outlets say was a direct hit on an area removed from the continuing conflict between the Israeli military and Hezbollah. (Al Jazeera) The attack was carried out on a guesthouse in a compound in Hasbaya...

Meta struck a multiyear deal with Reuters to use its news content to provide real-time answers to user queries about news and current events in its Meta AI chatbot, sources familiar with the agreement told Axios. (Axios) The pair have not disclosed whether Meta will get access to Reuters' library to train its learning language...

The Los Angeles Dodgers' dramatic 6-3 victory over the New York Yankees in game one of the World Series Friday night--which ended on Freddie Freeman's walk-off grand slam in the 10th inning--averaged 15.2 million viewers on Fox, Fox Deportes, Univision, and streaming, making it the most watched Fall Classic game in five years. (NBC News...

Seven years ago, as publishers were using header bidding to level the online auction with Google, Prebid was a bit of open-source header bidding code developed by AppNexus. Fast forward to today, and that code is now Prebid.org, a standalone industry standards body producing widely adopted open-source tech that’s widely adopted. The story of how […] The post IAB Tech Lab Made Moves To Acquire Prebid in 2021 – And Prebid Said No appeared first on AdExchanger.

For years, the pervasive uncertainty surrounding cookies pained publishers. DSPs used cookies to reach defined audiences without meaningful involvement from publishers. This dynamic disintermediated publishers, disconnecting them from their ability to drive better results for advertisers through their robust understanding of their site’s experiences, contexts and audiences. Now, the future value of cookies as a […] The post It’s Time For A Smarter Approach To Measuring Supply-Side Signals appeared first on AdExchanger.

Introduced in response to certain digital media sellers (e.g., game publishers) revoking consumer access to purchases with little to no recourse, AB 2426 forces sellers of “digital goods,” such as movies, apps, games, books and music to clarify what a consumer is actually receiving in connection with their “purchase.” Often companies refer to the “purchase” or “sale”...

London, UK – Shoppers are increasingly focused on value for money and smart spending this season, with nearly 1 in 4 planning to reduce their holiday expenditures, according to new research from eBay Advertising. The survey of 2,006 UK consumers who celebrate Christmas found that 17% will opt for pre-loved gifts this year rather than buying […] The post Brits to Opt for Value Driven Gifts as 1 in 4 Plan to Spend Less This Christmas appeared first on Ad Tech Daily.

In partnership with PurpleLab, new solution connects digital advertising to actual patient visits, addressing critical measurement challenges in the healthcare industry NEW YORK, NEW YORK – Global programmatic media partner MiQ today announced the launch of its Hospital & Doctor Influence (HDI) measurement solution. In partnership with PurpleLab, this first-to-market offering enables hospital marketers to […] The post MiQ Introduces First-to-Market Hospital and Doctor Influence Measurement Solution appeared first on Ad Tech Daily.

Secondhand marketplace ThredUp's recent generative AI tools--including visual search and chatbot Style Chat, both launched in August--are driving more visits and revisits to the app. While there, people using these AI features are more likely to make a purchase, the company dished at Shoptalk Chicago 2024 last week. Visual Search lets people snap an item...