The curation craze has taken over open-web auctions – and now it’s coming for programmatic direct deals. Curation is a “great way” to shift net new ad dollars away from the walled gardens and toward open web publishers, said Heather Carver, CRO at Freestar, an ad network representing more than 500 publishers, most of which can’t […] The post Freestar Is Taking The ‘Baby Carrot’ Approach To Curation appeared first on AdExchanger.

Retail may have a classic, old-school image, but it’s leading the charge in AI adoption. While, historically, retailers have been slow to embrace new technology, the latest Marketing AI Institute research tells a different story. Nonretail marketers report significant AI usage, with 28% using AI daily and 46% relying on it multiple times a week […] The post Retail Is Leading The AI Charge – And Winning appeared first on AdExchanger.

Things move on but they do they improve? In 1947 Labour chancellor Hugh Dalton resigned when details of his budget were leaked to the long-defunct Star newspaper. Gordon Brown refused to tell anyone, including PM Tony Blair, what was in his budgets. No Dalton-like fate awaits Labour’s Rachel Reeves (above) although she will undoubtedly face … The post Doom and gloom can be a self-fulfilling prophesy – tomorrow’s Budget needs to strike a different tone first appeared on More About Advertising.

Tools of the Trade is an AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair...

The Black List, LAist Studios, and The Ankler are putting celebrities to the test. At ADWEEK's Mediaweek event today, the three companies announced they're teaming up for Nobody Knows Anything, a new game and interview podcast and radio show that quizzes celebrity guests and explores the creative process. Shana Naomi Krochmal, LAist Studios vp of...

Fashion inspiration comes from old photos, a carnival, and a chandelier in a new brand platform from online retailer Asos that targets shoppers who are less influenced by what's being worn by models and celebrities. "Inspired By" speaks to a growing trend of people seeking style inspiration from beyond traditional fashion sources like runways. The...

Nexstar Media Group, Inc. has agreed to acquire the assets of WBNX in Cleveland, Ohio, from the Winston Broadcasting Company. The acquisition will create a duopoly for Nexstar. The company already owns and operates Fox affiliate WJW. "The acquisition of WBNX-TV strengthens our presence in Cleveland, a top-20 television market, and in the political battleground...

Longtime WWL anchor Eric Paulsen died Saturday morning. The New Orleans CBS affiliate said Paulsen had been away from the anchor desk for more than a month after announcing that he had been diagnosed with a "fairly aggressive" form of cancer. "I'm not a person who worries about a lot in life, and I've always...

Earlier this year, Group M, WPP's media investment group, launched a dedicated women's sports marketplace ahead of the upfront, committing to double its annual media investment in women's sports. Today, there are no buzzer-beaters necessary. The company has officially achieved its goal. Though GroupM didn't share total volume numbers, the company told ADWEEK it's already...