GroupM Exceeds Goal to Double Women’s Sports Investment
Earlier this year, Group M, WPP's media investment group, launched a dedicated women's sports marketplace ahead of the upfront, committing to double its annual media investment in women's sports. Today, there are no buzzer-beaters necessary. The company has officially achieved its goal. Though GroupM didn't share total volume numbers, the company told ADWEEK it's already...
Brian Cox Goes Back to School in Uber One’s First Ad for Students
Brian Cox returned to university in a new Uber One campaign promoting its student membership benefits across Uber and Uber Eats. The spot, created by agency Special U.S., sees Cox enrolling as a freshman who is unconcerned with classes and dorm life. Instead he's focused on the perks of free Uber Eats delivery and discounted...
Bezos Defends WaPo’s Non-Endorsement as Editorial Board Resignations Continue, 200K Digital Subs Canceled
Jeff Bezos, the billionaire Amazon founder who owns The Washington Post, defended the newspaper's decision to stop endorsing presidential candidates, arguing in part that the move is a way to shore up credibility and combat perceptions of political bias. (NBC News) "Presidential endorsements do nothing to tip the scales of an election," Bezos wrote in...
Meta Develops AI Search Engine to Lessen Reliance on Google, Microsoft
As Meta tries to keep up with OpenAI in developing artificial intelligence, the Facebook owner is working on a search engine that crawls the web to provide conversational answers about current events to people using its Meta AI chatbot. (The Information) Meta's web crawler will provide conversational answers to users about current events on Meta...
Jon Stewart Extends Daily Show Run Through 2025
Jon Stewart isn't quite ready to let go of his weekly Daily Show gig. Comedy Central announced Monday that Stewart signed an extension that will keep him as a once-per-week host and full-time executive producer of The Daily Show through December 2025. (THR / Live Feed) Stewart, who hosts The Daily Show on Mondays, will...
What 3 top audio influencers say creates successful brand partnerships
Creators rely on authenticity, trust and passion when relating to audiences, and those are just the attributes brands need for successful partnerships.
USA Today, 200+ Gannett Outlets Won’t Endorse
USA Today, the nation's fourth-largest newspaper, is joining The Washington Post and the Los Angeles Times in not endorsing a presidential candidate this election. (The Daily Beast) Over 200 American outlets under USA Today parent company Gannett will not back candidates "in presidential or national races," according to USA Today. (The Hill)
Trump Media Worth More Than X After Stock Rallies to New Highs
Shares of former President Donald Trump's social media company surged more than 21% Monday, on the heels of the Republican presidential nominee's campaign rally in New York. (CNBC) Trump Media & Technology Group, which operates the Truth Social social media network, has seen its stock soar in the weeks leading up to the Nov. 5...
Brands Missing the Mark in 2024! Lessons from Today’s Biggest Failures
In 2024, several brands failed to connect with consumers, often due to poor alignment with consumer expectations, tone-deaf messaging, and operational missteps. Here are some key reasons and examples:
Inside the WSJ, Recriminations Over Gershkovich’s Arrest
Since Evan Gershkovich was grabbed by Russian security agents at a steakhouse in Yekaterinburg, The Wall Street Journal has been silent on a debate festering among its own staff and the community of journalists who cover Russia: how much a complicated if mundane management mess in Moscow and security decisions in New York may have...
