Cable Was a Locked Room. Streaming Offers Too Much Freedom
PRINT HED: Signal Turns to Noise PRINT DEK: The streaming wars have a loser: consumers PULLQUOTE IF NEEDED: "Now that the streaming industry is starting to mature, it's funny how we are circling back a little bit to the original model." Brandon Katz, Parrot Analytics During the 76th Emmy Awards last month, actress Jean Smart...
Rebrands and redesigns—how marketers can protect their IP during a refresh
5 ways to avoid roadblocks before launching a new name, logo or design.
How sports CMOs are turning teams into lifestyle brands and how their roles are changing
Sports team marketers are no longer just selling tickets and hyping the score to attract and retain fans.
Google and post-cookie ad tech trends—everything marketers and publishers need to know
With Google’s Privacy Sandbox stalled and the post-cookie future uncertain, here is what advertisers are facing.
8 Day Digital From Initial Call to Install —Media Resources Delivers
In just eight days from the initial call to installation, Media Resources’ dedicated team executed the design, engineering, manufacturing, shipping, and installation of the custom unit. The post 8 Day Digital From Initial Call to Install —Media Resources Delivers first appeared on OOH TODAY.
DPAA Declares November Retail Media Month
showcase how in-store Retail Media Networks are transforming point-of-purchase advertising for brands and agencies via the DOOH ecosystem The post DPAA Declares November Retail Media Month first appeared on OOH TODAY.
Talking Shop With Mike Ryan, The PMax Whisperer
Just in time for holiday shopping, AdExchanger Talks is taking a dive into the world of ecommerce. Mike Ryan is the head of ecommerce insights at search and commerce consultancy Smarter Ecommerce, which also goes by “Smec.” It’s a 17-year-old company, Ryan says, and a less strange-sounding nickname in its native Austrian. These days, its […] The post Talking Shop With Mike Ryan, The PMax Whisperer appeared first on AdExchanger.
Balancing Accuracy, Richness And Scale For Effective Audience Targeting
Digital advertisers should be able to agree that there are about 345 million people in the US, making up about 133 million households. But, historically, media buying has been all about scale, even if it meant outrageously false population counts on audience segments. More recently, advertisers have started to accept that there is a correlation […] The post Balancing Accuracy, Richness And Scale For Effective Audience Targeting appeared first on AdExchanger.
Can’t Afford Not To Pay Attention; The New Heavyweight Challenger
Adelaide may become the first vendor to receive accreditation for an attention metric. Plus, the IAB is leading a lawsuit against the FTC. The post Can’t Afford Not To Pay Attention; The New Heavyweight Challenger appeared first on AdExchanger.
Reddit’s Ads Biz Exploded In Q3, Albeit From A Small Base
Reddit is soaring on better-than-expected revenue growth. The company reported just over $348 million in Q3 revenue, up 68% YOY, which blew away estimates, while ad revenue for the quarter was $315.1 million, a 56% YOY increase. Reddit’s stock price was up over 20% in after-hours trading. COO Jen Wong credited an increase in delivered […] The post Reddit’s Ads Biz Exploded In Q3, Albeit From A Small Base appeared first on AdExchanger.
