Why Did a Canadian Paper Name WaPo’s Anonymous Sources?
Earlier this month, on Canadian Thanksgiving, a significant story about the country emerged from the neighbor that doesn't do Thanksgiving until November. (CJR)
How to Capture People’s Attention in 2025
In a world that’s becoming increasingly saturated with content and evolving technologies, capturing and holding people’s attention in 2025 requires a nuanced strategy rooted in understanding psychological principles, leveraging AI, and aligning with ethical consumer expectations. Let’s explore how brands and marketers can effectively gain attention today and maintain it through strategies that resonate on […]
Timeless Advertising Wisdom: 7 Classic Quotes That Still Ignite Creativity in 2025
Remember when advertising was just about catchy jingles and flashy billboards? Fast forward to 2025, and while the mediums have evolved—hello, AI-driven ads and immersive VR experiences—the heart of advertising beats with the same timeless rhythm. Some wisdom is simply evergreen, and the legends of advertising knew a thing or two about capturing hearts and […]
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Cable Was a Locked Room. Streaming Offers Too Much Freedom
PRINT HED: Signal Turns to Noise PRINT DEK: The streaming wars have a loser: consumers PULLQUOTE IF NEEDED: "Now that the streaming industry is starting to mature, it's funny how we are circling back a little bit to the original model." Brandon Katz, Parrot Analytics During the 76th Emmy Awards last month, actress Jean Smart...
Rebrands and redesigns—how marketers can protect their IP during a refresh
5 ways to avoid roadblocks before launching a new name, logo or design.
How sports CMOs are turning teams into lifestyle brands and how their roles are changing
Sports team marketers are no longer just selling tickets and hyping the score to attract and retain fans.
