YouTube Ad Haul Powers Alphabet Q3 Results
Alphabet reported $88.3 billion in revenue, including $65.9 billion in its primary Google advertising business, compared with average analyst projections of $86.4 billion in total sales and $65.4 billion in ad revenue. (Forbes) The results showed that Alphabet's popular online services, led by Google's search engine and YouTube's video platform, remained central pathways for marketers...
Andrea Mitchell to Segue to New Role at NBCU
MSNBC's Andrea Mitchell is moving from anchoring a daily show to a broader role with NBCUniversal News Group. The veteran journalist announced the move on Tuesday's edition of Andrea Mitchell Reports, revealing that the shift will occur in January. (TVNewser) Mitchell, 77, has been hosting Andrea Mitchell Reports in the daytime lineup since 2008, longer...
Snap Beats Revenue and User Growth Estimates
Snap beat Wall Street expectations for both quarterly revenue and user growth Tuesday, as the parent company of messaging application Snapchat has been able to lure back some advertisers with better-performing ad features. (Reuters) Sales increased 15% to $1.37 billion in the period ended Sept. 30, Snap said Tuesday in a statement. The social media...
Here’s How Alphabet, Snap and Reddit Are Using AI to Drive Revenues
This week sees a number of tech companies announce their quarterly results, and unsurprisingly, AI has been high on the agenda across earnings calls. Alphabet, Snap and Reddit all posted substantial year-on-year gains on Tuesday, and all cited AI developments as revenue drivers, albeit in different ways. Alphabet AI was the sole topic of CEO Read More
CTV Sellers Must Finds Ways to Differentiate
There are many players in the CTV market now which have fairly similar offerings says Nathanial Carleton, Manager, Demand Sales at AudienceXpress. So it's key that seller find a way to differentiate and stand out. In this interview, Carleton discusses AudienceXpress's approach, and how its 'glocal' approach separates it from competitors. Filmed at TV Rise Read More
IAB Europe Launches Certification for Retail Media Standards
Retail media has been heralded as a key growth driver in advertising, recognised by major agencies as the fastest-growing media channel over the next three years. But a lack of standardisation in retail media has posed barriers to investment, with 60 percent of buyers identifying standardisation as the channel's main growth area over the next Read More
David Ellison—Not Father Larry—Will Control 100% of Paramount After Deal Closes
Skydance Media CEO David Ellison will control 100% of the Ellison family's voting interests in Paramount Global when the two companies' $8 billion merger closes in the first half of 2025, according to an amended filing with the Federal Communications Commission Tuesday. (TheWrap) In its initial filing, Skydance said Larry Ellison (who is contributing the...
Political Ads Boost Local TV
Local TV stations are experiencing an advertising windfall this election cycle, thanks to a record amount of U.S. political ad spend. (Axios)
WaPo Cancellations Hit 250K–10% of subscribers
Deterioration of The Washington Post's subscriber base continued Tuesday, hours after its proprietor, Jeff Bezos, defended the decision to forgo formally endorsing a presidential candidate as part of an effort to restore trust in the media. (The Guardian)
Amazon Prime Video Officially Sold Out of Black Friday NFL Ad Inventory
In a conversation at ADWEEK's Mediaweek, Amazon head of U.S. live sports and video sales Danielle Carney confirmed that the streamer sold out of ad inventory for its Black Friday National Football League game between the Kansas City Chiefs and Las Vegas Raiders. And conversations were already kicking off at the beginning of the year....
