Jonathan Moffie teaches us about How Generative AI is unlocking long-tail CTV demand for publishers
READY TO TAKE THE FIRST STEP TO UNLOCKING THE LONG TAIL?SellMoreDOOH.comSummary In this conversation, Tim and Jonathan Moffie discuss the innovative advertising platform Streamr AI, which leverages generative AI to simplify the process of creating and launching commercials for CTV. They explore how the platform solves challenges for brands and publishers, the future of AI in advertising, and trending industry news.Takeaways Generative AI can create commercials in seconds. The platform supports multiple languages and dialects. Advertisers can launch campaigns on major streaming platforms. The ease of use has led to concerns about credibility. Full funnel measurement is crucial for advertisers.[...]
Google’s Strong Earnings Indicate Its Search Dominance Is Going Nowhere
Google parent Alphabet reported strong earnings this quarter beating analyst expectations, with search advertising powering that growth along with AI-fueled search products. Google Search and other advertising revenue increased by 12% to $49.4 billion in Q3 2024. However, CEO Sundar Pichai and others did not specify on the call with analysts how much of that...
The 2024 Election Battle Has Moved to Streaming, but the Rules are Barely There
Political campaigners have been spending billions on ads on streaming services, which promise to marry the persuasiveness of TV spots with the precision of digital targeting. What's still missing from this winning combination is regulation. "The last time they passed a substantial law around campaign finance disclosure ... was McCain-Feingold in 2002," said Ian Vandewalker,...
3 Tactics Legacy Media Brands Are Using to Stay Relevant
Some say traditional media is dying, but legacy brands are finding ways to innovate and endure in an ever-shifting landscape. Leaders from Time, Essence, and Eater convened at ADWEEK's Mediaweek in New York on Tuesday (Oct. 30) to share the strategies that are helping them grow, retain relevance, and reach new audiences. From reinventing print...
WRAL Concert Raises Over $1 Million for Hurricane Helene Relief
The Music for the Mountains concert put on in part by Raleigh, N.C. NBC affiliate WRAL to help those affected by Hurricane Helene raised over $1 million as of Sunday night. The show was presented by Band Together and Lincoln Theatre in partnership with WRAL and Red Hat Amphitheater, Proceeds will directly benefit the Community...
Former Chicago Anchor Brad Edwards Resurfaces with New Career
Former WBBM anchor Brad Edwards has a new career after leaving the Chicago CBS-owned television station. He told Axios that he was let go from the station and is leaving journalism to start a communications firm. "'I'm a word nerd at heart, a sentence parser, and I'm driven by impact," he wrote on Facebook. "Now,...
Conservative Commentator Banned From CNN Following Bigoted on-Air Remark
It was a wild NewsNight for Abby Phillip Monday. The CNN anchor broke up a heated on-air verbal brawl after commentator Ryan Girdusky made a bigoted remark about fellow panelist Mehdi Hasan. (TVNewser) Girdusky was removed from a panel on CNN NewsNight after he told Hasan, "I hope your beeper doesn't go off"--a reference to...
YouTube Ad Haul Powers Alphabet Q3 Results
Alphabet reported $88.3 billion in revenue, including $65.9 billion in its primary Google advertising business, compared with average analyst projections of $86.4 billion in total sales and $65.4 billion in ad revenue. (Forbes) The results showed that Alphabet's popular online services, led by Google's search engine and YouTube's video platform, remained central pathways for marketers...
