Wrexham Lager – Telegraph launch (2024) :40 (UK)
Ryan Reynolds is at it again, United Kingdom Drinks & Alcohol celebrity
Kamala Harris needs to get her marketing A-game on to win
No marketer would spend millions on a campaign without a compelling benefit to put in front of their audience. And they certainly wouldn’t make their market-leading competitor the focus of their 30 second spots. Well, unless you’re a burger company with an envy for Golden Arches. Like Burger King, it seems Kamala Harris is more … The post Kamala Harris needs to get her marketing A-game on to win first appeared on More About Advertising.
m ss ng p eces Signs Immersive Director Aramique for US Commercial Representation
United States jobs&hires
Amazon Announces NBA Studio and Black Friday Game
Ahead of details of the NBA's new media deal recently coming out in unsealed court documents, Amazon was already revealing plans for the league's 2024 Black Friday games and its new NBA studio. At ADWEEK's Mediaweek event on Tuesday, Amazon head of U.S. video and live sports sales, Danielle Carney, announced that Amazon would have...
Ogilvy’s Clients Just Received a Curious Package: A Golden Ticket to Ogilvyland
Five major Ogilvy clients received golden tickets yesterday morning--but they won't get them into Willy Wonka's Chocolate Factory. Instead, the tickets promise entry into Ogilvyland: a satirical fossil fuel funfair dreamed up by activists at the climate campaign group Serious People. The hand-delivered package also included an "oilypop" and a letter to each company's leaders,...
Here Are the Cable News Ratings for October 2024
The presidential race between Vice President Kamala Harris and former President Donald Trump has dominated the news cycle since the summer, and October was no different. The one exception to the non-stop election cycle was the brief period last month when all eyes turned to Florida as Hurricane Milton barreled through the Sunshine State. As...
How Flonase Made Allergy Magical With Bridgerton
Allergy medication isn't always the most obvious product category to partner with one of streaming's buzziest shows, acknowledged Amy Lanzi, CEO of Digitas North America, the media agency of Haleon-owned Flonase. "Allergy is hard and making allergy feel authentic and magical is pretty impossible to do," Lanzi said on stage at Mediaweek in New York....
17 creative campaigns to know about today
Among the notable creative campaigns from Oct. 30, 2024: Barilla’s subway stunt, Craft Sportswear’s clever runner’s discount and Wikipedia’s truck billboards.
How DPG Media Built Its Own (Mostly) Google-Free Ad Platform
Publishers know their competition, and, increasingly, they aren’t competing with other pubs; they’re competing with Big Tech. Belgian publishing house DPG Media made news last week for its decision to stop selling in-app ads on the programmatic open market, just one of many moves it’s made on its journey to disentangle itself from the influence […] The post How DPG Media Built Its Own (Mostly) Google-Free Ad Platform appeared first on AdExchanger.
Did someone say pizza? Domino’s UK wins Campaign of the Month
Our October Campaign winners achieved a great, eye-catching design and a crystal clear call to action. The post Did someone say pizza? Domino’s UK wins Campaign of the Month first appeared on Billboard Media.
