Activate Your Black Friday & Cyber Monday Campaign in a Snap
Christmas surprise? Not in this cookie-laden landscape. We’re not referring to Santa’s plate either. With shared home electronics and listening devices around every corner, being a sneaky Santa can be quite a challenge for gift-givers of the modern age. That’s where advertisers can strike a different chord for shoppers needing to keep things under wraps—hellloooo […] The post Activate Your Black Friday & Cyber Monday Campaign in a Snap appeared first on Blip Billboards.
Nike-Sponsored Short Doc “Through The Storm” Makes Broadcast Premiere on NFL Network
Short documentary "Throug United States Entertainment Sports
The American election is an epic showdown of merch and memes.
Oh, the joys of political merc United States interview
Gary Vaynerchuk Thinks Brands Are Missing Out on Creative Built for Social Media
According to Gary Vaynerchuk, marketers should spend more time developing creative for social media. At ADWEEK's Mediaweek event, Vaynerchuk, a serial entrepreneur and co-founder of the agency VaynerMedia, spoke with Jenny Rooney, Adweek's chief brand and community officer. Vaynerchuk said that creative content plays a crucial role in driving reach and providing consumer insights. "I...
How Qatar Airways’ travel campaign blends AI and aspiration for user engagement
Qatar Airways’ new AI-generated video campaign puts consumers in the middle of their own luxe lifestyle film—and awareness engagement has soared as a result.
Based On Its Q3 Earnings, Maybe AIphabet Should Just Change Its Name To AI-phabet
Alphabet, which reported its third quarter earnings on Tuesday, generated more than $88 billion in Q3 total revenue, up 15% from a year ago. Meanwhile, YouTube’s combined advertising and subscription businesses surpassed $50 billion over the past year. This is the first time YouTube has ever hit that milestone. Impressive numbers. But investors seemed to […] The post Based On Its Q3 Earnings, Maybe AIphabet Should Just Change Its Name To AI-phabet appeared first on AdExchanger.
Week of October 21 Cable News Ratings: Election Day’s Approach Reels in More Viewers
This is TVNewser's basic cable network ranker and cable news report for the week of October 21, 2024. With the presidential election two weeks away, the big three cable news networks focused on politics and were rewarded with high viewership. CNN, Fox News and MSNBC were all up in both measured categories across both dayparts....
Ryan Leslie Hacked Artist Marketing With an SMS. Then Bad Bunny’s Team Called
When Grammy-nominated artist and multi-platinum producer Ryan Leslie released his 2016 album MZRT, there were no billboards, bells, or whistles. Instead, he promoted it via an inbound SMS campaign, without a record label or intermediary. To do this, he used Superphone, a product powered by his platform Disruptive Multimedia. The product empowers artists and creators...
Wrexham Lager – Telegraph launch (2024) :40 (UK)
Ryan Reynolds is at it again, United Kingdom Drinks & Alcohol celebrity
Kamala Harris needs to get her marketing A-game on to win
No marketer would spend millions on a campaign without a compelling benefit to put in front of their audience. And they certainly wouldn’t make their market-leading competitor the focus of their 30 second spots. Well, unless you’re a burger company with an envy for Golden Arches. Like Burger King, it seems Kamala Harris is more … The post Kamala Harris needs to get her marketing A-game on to win first appeared on More About Advertising.
