Paramount Global grows streaming subscribers despite revenue dip
Like other traditional media companies, Paramount is focusing on its streaming business to boost growth.
The Trade Desk Reports Strong Earnings, Forecasting a More ‘Cautious’ Google
The numbers $628 million - Q3 revenue, beating analyst expectations of $619.85 million. That's growth of 27% year-over-year. Over the last 11 quarters, The Trade Desk has had growth of over 20%. $94.2 million - profit for the quarter. $756 million - guidance revenue for Q4, approximately $363 million in EBITDA. 95% - customer retention...
How Doe-Anderson Brought Multicultural Marketing Into The College Classroom
The minority population (better described as the "emerging majority") currently makes up 42% of the U.S. population and is expected to exceed 50% by mid-century. This group--including Hispanic, Black, and other non-white people--already represents the majority in several states like California and Texas. Buying power is following suit. Despite these extraordinary changes in the market,...
McCann Worldgroup Taps Jordan Doucette as CCO of Canada
McCann Worldgroup has hired creative leader Jordan Doucette as chief creative officer, McCann Worldgroup, Canada, where she will oversee all creative operations across Canadian offices, including McCann, MRM and Craft, and offices in Toronto, Montreal, and Calgary. In her new role, Doucette will work with creative leadership across Canada to strengthen the creative product across...
Start Your Trade Show Planning with the Top 4 Busiest Trade Show Months
Trade shows are a fantastic time to check out your competition, make industry connections, find customer leads, and help your business stand out. You can make your mark with the big shots at global events for industry leaders, or grow your visibility with local events for small businesses. Both kinds of events are happening year-round […] The post Start Your Trade Show Planning with the Top 4 Busiest Trade Show Months appeared first on Official Pens.com Blog: Promotional Products & Marketing Tips.
How to Pick the Perfect Calendar for Your Company
Promotional calendars are a fantastic way to boost brand visibility, drive sales, and foster customer loyalty for your small business. But selecting the right calendar can be a daunting task. Different calendars offer unique advantages, and we want to help you align your custom calendar with your business goals and customer preferences. To help you […] The post How to Pick the Perfect Calendar for Your Company appeared first on Official Pens.com Blog: Promotional Products & Marketing Tips.
The 2024 Gift Guide: Holiday Gift Ideas for Employees, Customers, & More
The end of the year is quickly approaching…and while you’re probably *always* busy as a small business owner, this time of year can feel especially hectic. But in all the holiday bustle, don’t forget to make time to say “thanks” to the people who support your business all year long. When it comes to showing […] The post The 2024 Gift Guide: Holiday Gift Ideas for Employees, Customers, & More appeared first on Official Pens.com Blog: Promotional Products & Marketing Tips.
Foul! SEC Faults Investment Adviser for Inadequate Disclosures on Professional Athlete Endorsements
The Federal Trade Commission (FTC) isn’t the only regulator in town when it comes to endorsements and testimonials. The Securities and Exchange Commission (SEC) regulates investment adviser marketing under its “Marketing Rule.” The rule states that an “advertisement may not include any testimonial or endorsement, and an adviser may not provide compensation, directly or indirectly,...
London’s Piccadilly Lights turn to stone as brands take ads back to 211 AD
In an industry first, Paramount Pictures is turning London’s world famous Piccadilly Lights to stone in a colossal collaboration to mark the highly anticipated release of Ridley Scott’s blockbuster, Gladiator II in UK cinemas from November 15. Dooh.com Throughout Friday (8 November), Piccadilly Lights will “frieze” into an epic stone patchwork featuring Gladiator II, Samsung, … The post London’s Piccadilly Lights turn to stone as brands take ads back to 211 AD first appeared on More About Advertising.
VCCP and O2 give the gift of data this Christmas
Christmas is a time of abundance – in adverts at least – but O2 isn’t afraid to address the idea that not everyone is loaded up with treats and gifts at this time of year. VCCP’s 2024 festive campaign is all about tackling data poverty, with O2’s offer of free mobile represented by sim cards … The post VCCP and O2 give the gift of data this Christmas first appeared on More About Advertising.
