In an industry first, Paramount Pictures is turning London’s world famous Piccadilly Lights to stone in a colossal collaboration to mark the highly anticipated release of Ridley Scott’s blockbuster, Gladiator II in UK cinemas from November 15. Dooh.com Throughout Friday (8 November), Piccadilly Lights will “frieze” into an epic stone patchwork featuring Gladiator II, Samsung, …

The post London’s Piccadilly Lights turn to stone as brands take ads back to 211 AD first appeared on More About Advertising.