MAA Ad of the Week: Etsy’s Wally from Orchard Creative
Difficult choice this week with some goodies around (and not all Christmas ads, Uncommon for British Airways is outstanding.) Even the best ads, though, can be as much about technique as the proverbial big idea but Orchard’s choice of ‘Where’s Wally?’ for an international campaign is a stroke of genius (Waldo in the US for … The post MAA Ad of the Week: Etsy’s Wally from Orchard Creative first appeared on More About Advertising.
Aldi and Sainsbury’s among System1’s early Christmas winners
System1 has revealed its winners from the early wave of TV ads, with some biggies including John Lewis and Tesco still to air. Top 12 Aldi – “Get into the Christmas Spirit with Kevin the Carrot” – 5.9 Stars Sainsbury’s – “Phizz-whizzing” – 5.9 Stars Lidl – “Lidl Presents: A Magical Christmas” – 5.9 Stars … The post Aldi and Sainsbury’s among System1’s early Christmas winners first appeared on More About Advertising.
Agency news you need to know this week
Fallon promotes a chief creative officer to CEO, Ogilvy expands relationship with H&R Block and BBH USA appoints new lead creatives.
What a fake Dior ad suggests about AI’s production potential
A fake Dior spot features AI-generated versions of Rihanna and Emilia Clarke.
Marketing winners and losers of the week
Calm wins Election Day and Ralph Lauren bucks luxury declines—plus why it was a bad week for TGI Fridays and Walgreens.
How MCoBeauty turned the Timothée Chalamet look-alike contest into a marketing win
The Australian beauty brand, known for its “dupes” of pricey luxury beauty products, entered the competition with a “dupe” of the actor.
I-dac Indonesia and Silverpush Make a Mark at the Marketing Excellence Awards 2024
In the rapidly changing digital world, where creativity meets effectiveness, i-dac Indonesia, in collaboration with Silverpush, has raised the bar yet again. They won silver and bronze awards at the prestigious Marketing Excellence Awards 2024 for the impactful Alodokter campaign “Talk Can Save Lives.” Apart from the commitment to excellence, this recognition put in perspective […]
Episode 79 – Dan Watts
Visuals: https://getbehindthebillboard.com/episode-79-dan-watts Episode #79 features the charming and super-talented Dan Watts, ECD at Pablo, London. Hugh & Dan spent a fascinating hour hearing about Dan’s eclectic career that has seen him work at some of the industry’s finest agencies - Fallon / 4Creative / Crispin Porter / Pablo - on some amazing projects. We discussed how to fit an entire book onto a poster. How to write great ooh … in Ghana. How to ‘Skip the cow’ for Flora in one of the best new product launches of the past few years. How to launch a record label for a[...]
Olivia Reid – Music Artist + Lead Strategist at Journey
In episode 9 of this season’s Digital & Dirt Podcast Ian welcomes Olivia Reid, Music Artist and Lead Strategist at Journey, to discuss balancing her music career along with her job as a strategist at an immersive AI experience company.Podcast Breakdown 00:00 - 09:30 Introducing Olivia Reid 09:45 - 19:22 Olivia’s Inspiration 21:52 - 33:02 Working With Journey 33:07 - 47:09 Going Beyond the Virtual World 47:13 - 54:25 AI Assistant for Your Goals
New Ways to Customize Your Media Planning and Buying System
Bionic’s latest software release adds inline editing for metadata and brings you new ways to customize the tool for your agency.
