“Christmas is the the UK Super Bowl of marketing,” New Commercial Arts and Ogilvy CEO James Murphy told the FT this week. Murphy should know, being a veteran of John Lewis at adam&eve, still the defining Christmas ads, and now Sainsbury’s. But it’s getting to feel like the Super Bowl in another respect: the ads, … The post Christmas ads ‘Super Bowl’ should be a bonanza for UK broadcasters – why isn’t it? first appeared on More About Advertising.

Warner Bros. Discovery chief David Zaslav is not the only CEO anticipating that a new president will be "positive" for the industry. With President-elect Donald Trump heading back to the White House, investment, merger, and acquisition activity across media, tech, and agencies is poised for growth, but for reasons beyond Trump himself. While it's likely...

OUTFRONT, Zoom, OMG, Screenverse, Smartify, Publicis Media, 75Media, Adams and more - be the first to congratulate these OOH movers! The post OOH Moves Today – 32 Moves This Week! first appeared on OOH TODAY.

Digital Window Signs™ ...400 digital screens in almost 100 Save a Lot stores, with plans to double the number of active Digital Window Signs™ by Q1, 2025. The post Retail Fluent Media Network Partners with Save A Lot first appeared on OOH TODAY.

Digital billboards running throughout the month, including Veterans Day, in major markets and airports across the country will raise awareness and encourage civilians to be The post USO and Clear Channel Outdoor New Campaign Supporting Military Service Members and Families first appeared on OOH TODAY.

TV measurement is migrating from traditional sample-based systems to solutions built on big data. In other words, measuring TV audiences is becoming an incredibly complicated task, and almost no one knows that better than members of the Coalition for Innovative Media Measurement (CIMM). The post How Do You Solve A Problem Like TV Measuring? Maybe This CIMM Report Will Help appeared first on AdExchanger.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …    The post Comic: Meet The Metrics appeared first on AdExchanger.

News Corp’s digital media business has “evolved” away from its reliance on the “volatile” digital advertising market, its chief executive Robert Thomson told investors. Good thing, because the company’s ad revenue continues to shrink, according to its Q1 2025 earnings released Thursday (it operates on a different financial calendar than most). News Corp’s Dow Jones […] The post After The Election, News Corp Has Harsh Words For Advertisers Who Avoided News appeared first on AdExchanger.

Abigail Degler will join ABC affiliate WMAR in Baltimore, Maryland as a weekday meteorologist. Degler previously worked as the weekend morning meteorologist at WJZ in Baltimore, MD. Before moving to Baltimore, Degler worked as the weekend morning meteorologist at WAFF in Huntsville, Alabama. She started her career in meteorology at WTWO in Terre Haute, Indiana.

CTV advertising continues to drive significant growth for Magnite. That’s all thanks to “increasing programmatic adoption by the industry's largest players,” CEO Michael Barrett told investors on the company’s Q3 earnings call this Thursday. The post Magnite’s CTV And Curation Businesses Are Both Growing Rapidly appeared first on AdExchanger.