News Corp’s digital media business has “evolved” away from its reliance on the “volatile” digital advertising market, its chief executive Robert Thomson told investors. Good thing, because the company’s ad revenue continues to shrink, according to its Q1 2025 earnings released Thursday (it operates on a different financial calendar than most). News Corp’s Dow Jones […] The post After The Election, News Corp Has Harsh Words For Advertisers Who Avoided News appeared first on AdExchanger.

Abigail Degler will join ABC affiliate WMAR in Baltimore, Maryland as a weekday meteorologist. Degler previously worked as the weekend morning meteorologist at WJZ in Baltimore, MD. Before moving to Baltimore, Degler worked as the weekend morning meteorologist at WAFF in Huntsville, Alabama. She started her career in meteorology at WTWO in Terre Haute, Indiana.

CTV advertising continues to drive significant growth for Magnite. That’s all thanks to “increasing programmatic adoption by the industry's largest players,” CEO Michael Barrett told investors on the company’s Q3 earnings call this Thursday. The post Magnite’s CTV And Curation Businesses Are Both Growing Rapidly appeared first on AdExchanger.

Election Night ratings are in and Fox News was viewers' network of choice on Tuesday. FNC attracted 10.3 million total viewers and 3.1 million viewers in the advertiser-rich Adults 25-54 demo during the 8-11 p.m. hours (All times Eastern). But it's worth noting that the 2024 presidential election wasn't a particularly big ratings driver overall....

German grocery chain Lidl is taking Coca-Cola's iconic Christmas Caravan head-on in the U.K. The food retailer, which operates more than 12,000 stores in Europe, is turning a can of its Freeway cola store brand into a truck weighing 15 tons and measuring 20 meters long and five meters high. The Freeway can on wheels...

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