The New Rules of Marketing With Gary Vaynerchuk
In this special episode of the Marketing Vanguard podcast, host Jenny Rooney speaks with media and marketing legend Gary Vaynerchuk. They explore the future of marketing, how creative content is reshaping reach, the rise of live shopping, and the need for brands to adapt to the fast-evolving social media landscape. The Vaynerchuk family immigrated to...
Coca-Cola Brings Its Classic Holiday Characters to Life With AI
Coca-Cola is bringing its iconic holiday characters, such as Santa Claus, its caravan trucks, and its polar bears, to life with AI. This holiday season, the brand is unveiling AI-driven digital experiences where fans can converse with Coca-Cola's version of Santa Claus, created by agency Haddon Sundblom in 1931, and create personalized snow globe animations...
Papa Johns Hires Former Pizza Hut Marketer Jenna Bromberg as CMO
The pull of the pizza business is strong for former Pizza Hut marketer Jenna Bromberg, who has just been named chief marketing officer (CMO) of Papa Johns. Since 2020, Bromberg has overseen marketing for baby and kids clothing retailer Carter's, most recently as vp brand marketing and creative. Before that, she spent five-and-a-half years as...
Stagwell’s Mark Penn Bets Big on AI and Politics
Stagwell Inc., the challenger holding company started nine years ago by chairman and CEO Mark Penn, has eyes on AI-focused digital transformation and politics as areas of growth. On its Q3 earnings call on Thursday, Stagwell reported year-over-year revenue growth of 15% to $711 million. Performance was led by 25% growth digital transformation, thanks to...
Hyper-Personalization Gone Wrong: What If The Hyper-Personalization is The Algorithmic Nightmare You Can’t Escape From?
The glow of your phone illuminates your face in the dead of night. You swipe through Instagram, hoping for a distraction, but instead, you’re greeted by an ad: “We know it’s been a rough week. Here’s a playlist to help you forget.” Your stomach churns. You didn’t tell anyone about your meltdown at work. You […]
WBD’s DTC Ad Revenue Grew Nearly 50% In Q3 (But It’s Not All Good News)
Stop if you’ve heard this one before: Overall revenue is down at Warner Bros. Discovery (WBD), at a rate of 4% YOY in Q3 to $9.6 billion. The post WBD’s DTC Ad Revenue Grew Nearly 50% In Q3 (But It’s Not All Good News) appeared first on AdExchanger.
MIKE EGAN IS ON GOOD BEHAVIOR
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