Liquid Death and Dr. Squatch Debut ‘Soap for Psychos’
In a scene that's played out a zillion times in the long history of soap commercials, a half-naked male model lathers up in a mildly suggestive but still safe-for-work product demo. But what if the well-worn trope got a sinister tweak, and the shredded man in the shower was a serial killer trying to erase...
The Trade Desk Maintains Its High Growth Rate And Touts New Channels
The Trade Desk grew by 27% year over year in Q3, with revenue now totaling $628 million, and net profits up from $39 million to $94 million in the same period. Snooze. What’s new? Well, without breaking out new revenue metrics, The Trade Desk did divulge some interesting tidbits about their business. For instance, while […] The post The Trade Desk Maintains Its High Growth Rate And Touts New Channels appeared first on AdExchanger.
Paramount’s CTV Wing Achieves Its Second Quarter Of Profitability In A Row
The big trend in Q3 earnings this year was streaming growth, and Paramount was no exception according to Friday's earnings call. The post Paramount’s CTV Wing Achieves Its Second Quarter Of Profitability In A Row appeared first on AdExchanger.
Here’s the Roundup for the Week Ending November 8
Happy Friday to all who celebrate. What a week it's been regardless of your political beliefs. (I was going to write "regardless of where you lean politically" but no one seems to lean anymore, they fully immerse themselves in the opinion.) In this week's edition of stories we didn't write up for one reason or...
Paramount Sees Streaming Success, TV Declines in Third Quarter
The numbers $49 million -- Paramount notched an operating profit of just $49 million--barely above breakeven--but it's the second quarter in a row of profitability for the network. $6.73 billion -- Paramount netted a total of $6.73 billion in sales, which was short of the estimated $6.94 billion it was anticipated to bring in and...
Agencies Brace For Cultural Upheaval Under Second Trump Presidency
While U.S. citizens process Tuesday night's election results, brands their agencies are on the brink of a cultural shift that will impact how they speak to consumers and broach societal issues. Many agency folks ADWEEK contacted declined to comment on how a second Trump presidency might impact their business, while some expressed disbelief and sadness...
9 creative campaigns to know about today
Among the notable creative campaigns for Nov. 8, 2024: Paramount Pictures turns the Piccadilly Lights to stone, and Waitrose serves up a delicious holiday whodunit.
Paramount Global grows streaming subscribers despite revenue dip
Like other traditional media companies, Paramount is focusing on its streaming business to boost growth.
The Trade Desk Reports Strong Earnings, Forecasting a More ‘Cautious’ Google
The numbers $628 million - Q3 revenue, beating analyst expectations of $619.85 million. That's growth of 27% year-over-year. Over the last 11 quarters, The Trade Desk has had growth of over 20%. $94.2 million - profit for the quarter. $756 million - guidance revenue for Q4, approximately $363 million in EBITDA. 95% - customer retention...
How Doe-Anderson Brought Multicultural Marketing Into The College Classroom
The minority population (better described as the "emerging majority") currently makes up 42% of the U.S. population and is expected to exceed 50% by mid-century. This group--including Hispanic, Black, and other non-white people--already represents the majority in several states like California and Texas. Buying power is following suit. Despite these extraordinary changes in the market,...
