How Johnnie Walker Turned a Century-Old Mascot into a Rallying Cry That’s Endured for 25 Years
As one of the oldest brand mascots in the world, Johnnie Walker's "Striding Man"--a red-coated dandy with a top hat and cane--has appeared everywhere from magazine ads to digital billboards to, of course, the labels of the Scotch bottles themselves. But Diageo North America's CMO Ed Pilkington will never forget the day that the Striding...
OpenWeb Founder Loses Court Appeal Over Dramatic Ousting
The founder and chief executive of the advertising technology company OpenWeb, Nadav Shoval, lost his bid to be reinstated as CEO after he was ousted from the company in September, according to public filings. Shoval petitioned an Israeli court on Sept. 5 to file a temporary injunction over a dramatic series of events that led...
Wake Up Smarter With ADWEEK’s Overhauled Newsletters
We get it: you need to stay up to speed, but you're running around in a world where everybody and everything is grappling for your attention. It's hard as hell to know what to zero in on so you can stay informed and (Bonus!) entertained. That's why ADWEEK recently launched four fresh newsletters to become...
Marketers are playing catch-up with their holiday TV commercial campaigns post-election
Also: Leading National Advertisers 2024 Disney update, top brands for baby boomers, Paramount-Nielsen measurement standoff continues, macroeconomic news and data in a nutshell.
Is this year’s Christmas ad top of the John Lewis pops?
Ad measurer System1 has pronounced that this year’s eagerly-awaited ad from John Lewis has earned the retailer’s highest effectiveness score in ten years: 4.6 (which is nothing to write home about by System1 standards as the top ones get 5.9.) This is the best score since 2019’s ‘Excitable Edgar’ (a dragon.) This year’s ‘The Gifting … The post Is this year’s Christmas ad top of the John Lewis pops? first appeared on More About Advertising.
The top 5 brand TikToks you need to know about right now
Ad Age’s ranking of the best brand TikToks posted in the past few weeks.
Marketing helped divide America—here’s how brands can promote unity
Practical steps to help rebuild the trust and connections the nation has lost.
