Behind the Scenes of Coca-Cola’s AI Reinvention of a Holiday Classic
One of the buzziest campaigns of the holiday season so far is Coca-Cola's artificial intelligence (AI) reboot of its classic ad, "Holidays Are Coming." Since the rise of generative AI, the technology has invoked fear from some in the industry who worry it could harm creative jobs. But the Coke ad creators at Silverside AI,...
Tools of the Trade: Brian Salzman of RQ
Tools of the Trade is a feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of...
Hootsuite’s Giant Newspaper Stunt Led to the Most Content Downloads of Any Influencer Campaign
Hootsuite is going all on in influencers to promote its biggest report of the year. This week, Hootsuite launched its "Social Media Trends 2025" report--its annual analysis of the biggest social trends that marketers need to know about in the coming year. When the report went live, ads from LinkedIn influencers that work in social...
How Connie Chung Learned to Stop Worrying and Get Personal: ‘I Was Uncomfortable, Frankly’
Connie Chung doesn't like getting personal. "I was uncomfortable, frankly," the 78-year-old news veteran tells TVNewser with a resigned smile while describing the "torturous" process of turning her life into a literal open book--specifically the new autobiography, Connie: A Memoir. It's no surprise, then, that her first draft stuck to the "just the facts" approach...
Exclusive: How a New Funko Rival Is Chasing Collectibles Success
It's showtime for Thrilljoy. One month after ex-Funko CEO Brian Mariotti unveiled his new collectibles venture at New York Comic Con, the upstart company has secured its first exclusive retail partnership--and locked down a contract with that wily Ghost with the Most. ADWEEK has your first look at Thrilljoy's new Beetlejuice Pix! collectible, available only...
Droga5 New York Lays Off 4% of Staff
Droga5 has laid off 4% of its New York office, ADWEEK has learned. The layoffs occurred earlier this week and impacted roles of varying seniority across creative, data strategy, comms strategy, and accounts. They come amid a global agency review by Kimberly-Clark, which hired Droga5 and Accenture Song as agency of record for its childcare...
Marketing Morsels: Rover, Wild, Wounded Warrior Project & More
The advertising world is kicking it into high gear as we head towards the holidays and the inevitable biggest day of the year, the Super Bowl. There are more campaigns than ADWEEK can get to, but here, we highlight a few spots, as well as some agency news notes, that deserve some eyeballs. Johnsonville View...
JD Sports Redefines Family in Subversive Holiday Campaign
Sportswear retailer JD Sports overturns stereotypes of idealized families that are often present in holiday marketing. The brand's global campaign, created by agency Uncommon Creative Studio, documents families and traditions of all kinds. Instead of playing into Christmas ad tropes, like depicting a picture-perfect festive meal at home, its ads spotlight the many ways people...
How Johnnie Walker Turned a Century-Old Mascot into a Rallying Cry That’s Endured for 25 Years
As one of the oldest brand mascots in the world, Johnnie Walker's "Striding Man"--a red-coated dandy with a top hat and cane--has appeared everywhere from magazine ads to digital billboards to, of course, the labels of the Scotch bottles themselves. But Diageo North America's CMO Ed Pilkington will never forget the day that the Striding...
