AnswerLab Taps Former Huge Global President as CEO
User experience (UX) research firm AnswerLab has appointed Megan Malli as its new chief executive officer (CEO). Malli joins from digital agency Huge, where she was global president. She assumes the role from founder and former CEO Amy Buckner Chowdhry, who will transition to board chair. The CEO transition comes as the company approaches its...
Electric Vehicle Brands Want to Move Beyond Politics—and Range Anxiety
Electric vehicles aren't just for climate nerds. That was the underlying message of this year's Electrify Expo, a multi-city event promoting electric cars, bikes, motorcycles, and other battery-powered modes of transportation. Marketers from Ford, Nissan, Toyota, and others are working to clear up consumers' confusion around charging and simplify the switch from internal combustion engines...
Leo Burnett to close Detroit office, lay off 79 after losing GM business
Leo Burnett is closing its Detroit office after the Publicis agency lost Cadillac, Buick and GMC creative.
Why No One Cares About Your Ads Anymore
Ad Fatigue and the Death of Attention: Are We Reaching Peak Advertising? You’re Ignoring Them Too, Aren’t You? Stop for a second. How many ads have you scrolled past today? Be honest. You’ve seen them—they’re everywhere—but you can’t recall a single one. Welcome to the era of ad fatigue, where your brain filters out ads […]
8 creative campaigns to know about today
Among the notable creative campaigns for Nov. 15, 2024: Yung Gravy’s Skrewball whiskey ads and fresh look at family in holiday work for JD Sports.
How Cash App is evolving its scam prevention campaign
Cash App has evolved “Weird for Real” scam awareness campaign from Mischief @ No Fixed Address to focus on internal products.
Women AI leaders on the rise of AI agents and overcoming biases
The event focused on outlining and enhancing the role that women play in the AI space.
‘Hot’ Santa drives the customers wild for Target
We’ve had the ‘hot priest’ in Fleabag and the ‘hot rabbi’ in Netflix’s Nobody Wants This. Now we’ve got a hot Santa in Target’s Christmas ad. Our silver-bearded hero heads out of his luxury pad, all dressed in red. He leaves the reindeers behind as he revs up his sporty red pick-up truck (number plate: … The post ‘Hot’ Santa drives the customers wild for Target first appeared on More About Advertising.
The Entertainer Launches Biggest-Ever Christmas Ad Campaign Created by adam&eveDDB
The Entertainer, one of the world’s-fastest growing toy retailers, embarks on its biggest-ever TV advertising campaign for Christmas, the debut work is by newly retained creative agency adam&eveDDB. The TV spot will first air on Saturday 16th November, at 8.30pm on ITV1 during a celebrity edition of The Chase. The 60-second film is inspired by the deep love kids develop for their toys – a passion which is shared by The Entertainer. The ad features the endearing character of Ray, a once much-loved stuffed toy who is now feeling a bit lost as his owner has since turned her attention towards[...]
Here’s the Roundup for the Week Ending November 15
Happy Friday to all who celebrate. In this week's edition of stories we didn't post for one reason or another, we see some sturm und drang over what the recent election of The Trump means for journalism and a scuffle broke out in Baltimore over a ballot initiative funded by the man behind Sinclair. Let's...
