Ticker: Scripps News Reveals New Streaming Schedule As 24/7 Channel Goes Dark
Top of the Ticker: Scripps News announced its new streaming schedule as the 24/7 news network sunsets tonight. Beginning Nov. 18, the outlet will offer live weekday programming between 7 a.m. and 6 p.m. ET on its streaming platforms. Outside of those hours, Scripps will air select major events and breaking news live in primetime,...
The Rising Popularity of Alternative App Stores
In recent years, alternative app stores have become increasingly popular, offering app owners and developers new ways to reach audiences that might otherwise be hard... The post The Rising Popularity of Alternative App Stores first appeared on AppSamurai.
Lululemon Taps Google’s Brandon Viney as North America Brand Creative Director
Brandon Viney joined athleisure giant Lululemon as vp, North America brand creative director. Viney spent nearly six years as Google's group creative director, leading its in-house Google Brand Studio creative agency and founding the Alphabet-owned company's Creative Fellowship for diverse emerging creatives. Prior to Google, he was an art director at Wieden+Kennedy for nearly seven...
Rethinking customer loyalty programs for an omnichannel reality
Customer loyalty programs are essential to long-term brand health, but continually reappraising and integrating them into broader omnichannel strategies is key.
Behind The Scenes With The YouTube Family Convincing Your Kids To Eat Veggies
The year was 2020 and while the rest of the world was grappling with a global pandemic, YouTube was having quite the year. The video platform saw the biggest growth in usage out of all the social media apps during the pandemic, with its user base growing from 73% of US adults in 2019 to...
AnswerLab Taps Former Huge Global President as CEO
User experience (UX) research firm AnswerLab has appointed Megan Malli as its new chief executive officer (CEO). Malli joins from digital agency Huge, where she was global president. She assumes the role from founder and former CEO Amy Buckner Chowdhry, who will transition to board chair. The CEO transition comes as the company approaches its...
Electric Vehicle Brands Want to Move Beyond Politics—and Range Anxiety
Electric vehicles aren't just for climate nerds. That was the underlying message of this year's Electrify Expo, a multi-city event promoting electric cars, bikes, motorcycles, and other battery-powered modes of transportation. Marketers from Ford, Nissan, Toyota, and others are working to clear up consumers' confusion around charging and simplify the switch from internal combustion engines...
Leo Burnett to close Detroit office, lay off 79 after losing GM business
Leo Burnett is closing its Detroit office after the Publicis agency lost Cadillac, Buick and GMC creative.
Why No One Cares About Your Ads Anymore
Ad Fatigue and the Death of Attention: Are We Reaching Peak Advertising? You’re Ignoring Them Too, Aren’t You? Stop for a second. How many ads have you scrolled past today? Be honest. You’ve seen them—they’re everywhere—but you can’t recall a single one. Welcome to the era of ad fatigue, where your brain filters out ads […]
8 creative campaigns to know about today
Among the notable creative campaigns for Nov. 15, 2024: Yung Gravy’s Skrewball whiskey ads and fresh look at family in holiday work for JD Sports.
