Machines Can Write, But Only Humans Can Make You Feel
AI Wants to Make You Cry… But Can It? Picture this: a bot walks into a bar, tries to write an emotional ad, and the bartender says, “Nice try, buddy.” That’s where we are with AI in advertising. Sure, it can churn out 500 headlines before you’ve finished your coffee, but let’s face it—it’s still […]
McDonald’s Christmas Light Show is an Ode to Spontaneous Drive-Thru Dinners
When you're hungry on the road, the warm yellow glow of McDonald's arches can feel like a beacon of hope to your rumbling stomach. That's the feeling McDonald's is trying to capture in the festive installment of its long-running "Fancy a McDonald's" U.K. campaign, which taps into the moments in life that simply call for...
Jeremy King Quoted in Law360 on How Meta’s MDL Suit May Be a Preview Of Social Media Companies’ Fortunes
Chair of Olshan’s Insurance Coverage Practice Jeremy King was quoted in a Law360 article (subscription required) on the Delaware suit by Meta's insurers to free them from defending numerous lawsuits alleging the company deliberately designed addicting platforms.
Mary Grieco and Morgan Spina Publish Article in NYLJ on the Long Road to Settling a Trademark Case: Proactive Steps for Success
Chair of Olshan’s Intellectual Property Law Group and Co-Chair of the firm’s Brand Management & Protection Group Mary Grieco and associate Morgan Spina published a New York Law Journal article entitled “The Long Road To Settling a Trademark Case: Proactive Steps for Success” about the lengthy, and often expensive, legal proceedings surrounding trademark disputes.
2024 Christmas Adverts: A Breakdown of the UK’s Top Retailer Campaigns
Each year, the UK’s major retailers step up to deliver their best Christmas ads, bringing warmth, humour, and nostalgia to our screens. With anticipation high from viewers, 2024’s Christmas ads are no exception. This year’s campaigns blend magic, emotion, tradition, and (in Morrison’s case) singing oven-gloves to captivate audiences. From festive food to heartwarming […] The post 2024 Christmas Adverts: A Breakdown of the UK’s Top Retailer Campaigns appeared first on 75Media.
Why Martin Scorsese Put His Faith in Fox Nation
Cinephile eyebrows were raised earlier this year when Oscar-winning director Martin Scorsese announced that he'd partnering with Fox News Media's streaming service, Fox Nation, for his new TV venture, Martin Scorsese Presents: The Saints. But the show's executive producer, Matti Leshem, characterizes the unlikely partnership as a match made in... well, heaven. "Fox Nation has...
The WIR: Netflix Begins Rolling Out In-House Ad Tech, BILD Launches a Short-Form Video Offering, and Brands Seek Remuneration Shake Up
In this week's Week in Review: Netflix evolves its ad offering, BILD launched BILDplay, and brands plan a move away from time and materials. Top Stories Netflix Begins Rolling Out In-House Ad Tech Netflix revealed this week that it has launched its in-house ad tech, which it announced it was working on earlier this year, Read More
