Agency news you need to know this week
Weber Shandwick launches new unit, Principal finds a new media AOR and WongDoody makes leadership moves.
How J.P. Morgan is positioning itself as the go-to banker for Silicon Valley startups
J.P. Morgan is targeting tech startups as clients after Silicon Valley Bank, First Republic Bank and Silvergate Bank collapsed in 2023.
How Feastables and Heineken are using LinkedIn to find new agency partners
A few marketers take to social to find their next agency partners.
Marketing winners and losers of the week
Wendy’s reaps its Spongebob rewards and Home Depot gets a sales boost—plus, why it was a bad week for Lunchables, Freevee and, of course, Mattel.
Gen Z roundtable on holiday marketing—submit your questions for live Nov. 20 event
How brands are engaging Gen Z this holiday shopping season.
OOH Moves Today – 38 Moves This Week!
OUTFRONT, OMD USA, iHeartMedia, Seen Media Group, Hearts & Science, Lamar, 718OUTDOOR, and more - be the first to congratulate these OOH movers! The post OOH Moves Today – 38 Moves This Week! first appeared on OOH TODAY.
Little Canada Offers Brands Giant Impact
The offerings will include mini OOH, mini transit shelters, OOH takeovers, and so much more. Dentsu is the creative partner and spPR is handling The post Little Canada Offers Brands Giant Impact first appeared on OOH TODAY.
Nielsen Says You Shouldn’t Count Out The Old Guard Just Yet
Change is hard for a company like Nielsen, which has been around so long it even predates the first publicly available television sets. The post Nielsen Says You Shouldn’t Count Out The Old Guard Just Yet appeared first on AdExchanger.
Political Advertising Post-Mortem Analysis, Part Deux
Jessica Alter, co-founder of the nonprofit Tech for Campaigns, believes political campaigns should model their digital ad strategy on that of seed-stage startups. She joins the podcast this week to talk through this year’s unexpected election results. The post Political Advertising Post-Mortem Analysis, Part Deux appeared first on AdExchanger.
Boise —Idaho OOH Fast Facts
At the state level, Geopath audits over 3,600 spots, with inventory coming from 20 different operators! In the state, there is a total population of The post Boise —Idaho OOH Fast Facts first appeared on OOH TODAY.
