The Race To The Bottom Is Over. Advertisers Care About Quality Again
Digital advertising has long promised precision and efficiency. But our obsession with “following the audience” has allowed low-quality sites and vanity metrics to thrive while brand integrity suffers. This singular focus on targeting audiences and measuring their impact through typically non-incremental attribution, rather than evaluating media quality, has steered us off course. The digital landscape […] The post The Race To The Bottom Is Over. Advertisers Care About Quality Again appeared first on AdExchanger.
Sweetgreen’s Newest Product Is Indicative of a Larger Problem in Our Industry
Last week, Sweetgreen's newly unveiled Kale Camo Hoodie hit my social feed. My first reaction was: "What a clever way to super-serve mega fans." The company proudly heralded the idea in a press release and touted the new merch on social media just before the holidays. An hour later, another post hit my feed. Apparel...
What the Comcast Cable Spinoff Really Means to the TV Industry
It's official. Comcast will spin off its cable network channels, the company confirmed on Wednesday. The networks being spun off into a new company include USA Network, CNBC, MSNBC, E!, SYFY, and the Golf Channel. The split also includes Fandango and Rotten Tomatoes, GolfNow, and Sports Engine, according to a company memo sent from Comcast...
40% of an Ecommerce Brand’s Pmax Buys Were Served on AI-spun MFA Sites and Dead Domains
The increase in AI-spun made for advertising sites is making it harder for buyers to ensure their ads show up in quality environments, especially when using AI-powered media buying tools like Google's Performance Max, according to four sources. One ecommerce brand found that, for one recent campaign, between 30% and 40% of its Pmax display...
The Trade Desk Unveils its CTV Operating System ‘Ventura’
Ad tech giant The Trade Desk today announced it is launching its own CTV operating system (OS) called 'Ventura', confirming rumours which surfaced this summer. Starting next year, the OS will be deployed by smart TV original equipment manufacturers (OEMs), as well as streaming TV aggregators. The Trade Desk said Ventura will help solve key Read More
UK Publishers Back AI Compensation Startup ProRata
UK news publishers Guardian Media Group, Sky News, and dmg media announced today that they have all signed up to support ProRata.ai, a startup which seeks to ensure that publishers and creators are credited and compensated when their work is surfaced by generative AI tools, on a per-user basis. Dmg media specifically said it has Read More
“Drop the Words Linear and Digital; Let’s Just Talk TV” Says Nick Manning
The distinction between linear and digital TV is becoming increasingly nonsensical from a broadcaster perspective, argues Nick Manning, Founder of Encyclomedia International. Although different TV platforms have different functions, Manning suggests "the trick is to treat it as a single entity." In this interview, Manning explores ways for European broadcasters to attract more ad spend, Read More
12 creative campaigns to know about today
Among the notable creative campaigns for Nov. 20, 2024: Nike’s tribute to the retiring Rafael Nadal and Beats by Dre’s quirky trip into the Norwegian woods with Erling Haaland.
How PopSockets is revamping its marketing strategy under former Crocs exec to reach Gen Z
PopSockets is aiming to restore its pop culture relevance of the mid-2010s by repositioning itself as a lifestyle brand.
