YMCA Taps The Martin Agency as Agency of Record
YMCA of the USA has named The Martin Agency as its advertising agency of record, following a competitive review by the organization. The Martin Agency will be responsible for the development of an integrated brand campaign that will be implemented in local communities nationwide surrounding the orgnizations' 175th anniversary in the United States. Details of...
Meet Upright Analytics, A Leader Among New Short-Seller Activist Investors
There is a new breed of financial investor – or dis-investor, perhaps – that targets publicly traded companies with allegedly incriminating reports, while taking short seller positions on the company. This new breed of short-seller investment firm is almost always an anonymous group without known ties to funds or investors. Upright Analytics is unique in […] The post Meet Upright Analytics, A Leader Among New Short-Seller Activist Investors appeared first on AdExchanger.
Watch the newest commercials from Ram Trucks, Kohl’s, Target and more
Target reveals that Santa Claus has a side gig.
Why the future of live event advertising is programmatic
The most highly engaged audiences watch live events, and programmatic advertising during these telecasts offers incredible scale and precision targeting.
Jaguar’s polarizing rebrand—marketing and design pros weigh in
British auto brand Jaguar says its new look is a “celebration of modernism” but critics say otherwise.
Norwegian Footballer Erling Haaland Goes Beyond the Ordinary in Beats by Dre ad
Norwegian soccer player Erling Haaland is no ordinary athlete. Beats by Dre enlisted the star footballer for a new spot called "Ordinary is for everyone else," highlighting Haaland's knack for unique training methods and his affinity for nature. Created by Uncommon Creative Studio, the ad sees the footballer using various Beats by Dre devices, like...
Symone Woolridge to Anchor for KMSP in Minneapolis
Symone Woolridge has joined Minneapolis Fox-owned station KMSP as evening news anchor. Starting in December, she'll co-anchor the Fox 9 at 5 p.m. newscast alongside Kelcey Carlson, the Fox 9 at 5:30 with Amy Hockert, as well as the Fox 9 at 6:30 newscast with Tim Blotz. "Symone will make the perfect addition to our...
DELEÓN Tequila “Bold Spirits Rise” 1:00 (2024) USA
United States Drinks & Alcohol
What’s Next, With Nextdoor CEO Nirav Tolia
When Nextdoor, a social networking platform for local neighborhoods, launched its advertising business in 2017, CEO and Co-Founder Nirav Tolia declared it would be a $1 billion business by 2020. “I’m going to have to ask for all the articles where I said that to be revoked,” Tolia jokes on this week’s episode of AdExchanger […] The post What’s Next, With Nextdoor CEO Nirav Tolia appeared first on AdExchanger.
How CTV Marketers Can Learn To Stop Worrying And Love The Full Funnel
Is the marketing funnel as we know it officially dead? Variations of that eternal question were posed over and over again to panelists at Paramount Advertising’s Performance Now summit in New York City on Tuesday. But despite some speakers joking that “funnel” has become “the new F-word,” no one really took the bait. In fact, […] The post How CTV Marketers Can Learn To Stop Worrying And Love The Full Funnel appeared first on AdExchanger.
