Comcast to MSNBC: It's not us, it's you. NBCUniversal News Group's parent company unveiled an ambitious plan on Wednesday that would spin many of its struggling cable networks off into a separate company that's currently being called, appropriately enough, SpinCo. CNBC, Syfy, E!, and the USA Network are among the channels joining MSNBC in this...

Initially, Coca-Cola's AI-powered remake of its 1995 commercial, "Holidays Are Coming," seemed to be well received. System1, which tests emotional responses to ads, found an "overwhelmingly positive" consumer response to the AI-generated campaign, according to svp of partnerships Andrew Tindall. The ad received a perfect 5.9 score from System1 in both the U.S. and U.K....

This is TVNewser's basic cable network ranker and cable news report for the week of Nov. 11, 2024. The viewership wave that followed President-elect Donald Trump's Election Night victory greatly benefited Fox News as the network crested to ratings high. And viewers have continued to stay tuned to Fox News as the new administration takes...

System1 has produced its list of Christmas ad winners so far (according to its panel) and they are: Aldi – “Get into the Christmas Spirit with Kevin the Carrot” – 5.9 Stars Coca-Cola “Holidays Are Coming” – 5.9 Stars Sainsbury’s – “Phizz-whizzing” – 5.9 Stars Lidl – “Lidl Presents: A Magical Christmas” – 5.9 Stars … The post System1 reveals its UK Christmas ad winners first appeared on More About Advertising.

Football superstar Erling Haaland escapes Manchester and goes back to the Norwegian woods to display the full extent of his physical capabilities, as well as his sense of humour. Uncommon’s ad supplies various Beats by Dr Dre’s listening devices to keep Haaland company as he braves the cold but stunning surroundings. The snow gives a … The post ‘Nothing Ordinary’ happens when Uncommon, Haaland and Beats by Dre team up first appeared on More About Advertising.

A history lesson doesn’t gov amiss at this time of year and Austria’s Erste Group financial services purveyor is delving into the origin of Silent Night, apparently the world’s most recorded song, courtesy of Jung von Matt Donau. So it’s back to the Austrian village of Oberndorf in the winter of 1818, still recovering from … The post Jung von Matt’s history lesson for Erste’s ‘Silent Night’ first appeared on More About Advertising.

At AdQuick, we believe that creativity should be accessible to everyone—no waiting, no limitations, regardless of seniority or skill level. To that mission, we've launched a new AI-powered creative generator, a fresh tool designed to empower advertisers with fast, creative inspiration at their fingertips. This lives

Welcome to Big Ideas, ADWEEK's semi-regular series in which we talk to the industry's top creative minds. Javier Campopiano is obsessed with the truth. Campopiano, who joined McCann Worldgroup and McCann as global chief creative officer a little over a year ago, says he was drawn to one of advertising's most well-known agencies for its...

Marketing experience company Quad/Graphics (Quad), which counts agencies Rise and Betty among its network, has brought on strategy veteran Tim Maleeny as chief client strategy and integration officer. The appointment builds on the Midwest-based company's transformation from a legacy printer to a marketing experience (MX) company. Maleeny will lead Quad's efforts to attract and secure...

Aesia Toliver has been named weekday evening co-anchor at Norfolk, Virginia NBC affiliate WAVY. She was the weekday morning news co-anchor at WAVY. "It's been such an honor and joy waking up Hampton Roads every morning but I'm moving to a new shift at @wavynews10 - one where I get to sleep in a bit!"...