UK Publishers Gain Opt-Out From Google’s AI Features Following CMA Intervention
The UK's Competition and Markets Authority announced this morning it is ordering Google to give publishers the ability to opt out of their content being used in its AI search tools, without having to opt out of Google Search entirely, which it claims is a world first. Since Google began introducing AI components into its Read More
CTV Publishers’ Resistance to Standardising Emerging Ad Formats is Holding Back Scale
A recurring theme during this year's upfronts was interactive and dynamic ad formats, with Netflix and Warner Bros. Discovery (WBD) introducing programmatic pause ads, following in the footsteps of Amazon and NBCUniversal. But as new formats continue to emerge, the lack of standardisation creates friction across CTV platforms. When IAB Tech Lab launched its Ad Read More
Week of May 25 Evening News Ratings: Post-Holiday Blues for the Newscasts
CBS News fell by double digits in the Adults 25-54 demo.
Sitecore Snaps Up GEO Startup Scrunch for an Alleged $225M
Sitecore acquired the upstart, which helps brands optimize their digital content for AI engines and agent crawlers, for an alleged $225 million.
Scott Pelley Ousted From 60 Minutes After Heated Exchange With Executive Producer
He had been with CBS News for 37 years.
Why the NWSL Could Be a Big Winner at the Men’s World Cup
The National Women's Soccer League launches a new marketing push ahead of the Men's World Cup and the 2027 Women's World Cup.
Indeed Wants to Make Hiring Feel Human Again as AI Disrupts the Job Market
Indeed's campaign by 72andSunny reminds employers that hiring must remain fundamentally human.
Don’t Take Customers At Face Value
Prepaid wireless has a perception problem. It tends to get treated as one big, undifferentiated category, with the lingering stigma that it’s the only option for people shut out of traditional plans. But prepaid customers run the gamut from families watching every dollar to people who could easily go postpaid but simply prefer not to […] The post Don’t Take Customers At Face Value appeared first on AdExchanger.
AI and Advertising: Protecting Creativity in an Automated World
OMD's Jim Cowsert sits down with Voya Financial's Kim Einan to discuss how AI strengthens human talents.
Parenting as an extreme sport: Liquid Death goes MMA
This one may resonate with all the parents out there wrangling wilful young kids. Liquid Death presents the battle between parent and child as an extreme sport – and promotes its highly caffeinated energy drink as a tool to help you through. To win a year’s supply of the drink, you can post your own … The post Parenting as an extreme sport: Liquid Death goes MMA first appeared on More About Advertising.
