Parenting as an extreme sport: Liquid Death goes MMA
This one may resonate with all the parents out there wrangling wilful young kids. Liquid Death presents the battle between parent and child as an extreme sport – and promotes its highly caffeinated energy drink as a tool to help you through. To win a year’s supply of the drink, you can post your own … The post Parenting as an extreme sport: Liquid Death goes MMA first appeared on More About Advertising.
UK ad exports hit £19.4bn
Exports of UK advertising services reached a new record high of £19.4bn in 2025, securing the UK’s position as the world’s second-largest advertising exporter. The new report, published today at UK House during SXSW London by the Advertising Association and UK think tank Credos, reveals 38% year-on-year export growth, outpacing any comparable UK services sector, … The post UK ad exports hit £19.4bn first appeared on More About Advertising.
McDonald’s unveils its World Cup (nearly) X1
Has the World Cup taken over from Christmas and the Super Bowl as the big opportunity for that endangered species creative agencies to show their wares? Trouble is, of course, it’s currently only every four years although if FIFA has its way it’ll probably be an annual event before too long. But who’s got the … The post McDonald’s unveils its World Cup (nearly) X1 first appeared on More About Advertising.
DOOH: the big world antidote to small world thinking
By Nick Shaw Ocean Outdoor UK CEO. In their latest IPA report, Go Big or Go Home 2026, authors Les Binet and Will Davis warn that brands risk limiting their impact by thinking too small, prioritising the wrong metrics, ignoring valuable customers and optimising for short term ROI only. They also flag that producing inefficient … The post DOOH: the big world antidote to small world thinking first appeared on More About Advertising.
How a Scrapped Idea Kicked Off McDonald’s Biggest-Ever World Cup Push
Global CMO Morgan Flatley on why the brand killed its first concept and bet on a fan-first strategy instead
Prime Video’s NASCAR Coverage Is Driving Sales Results for Sponsors
Following a successful 2025 NASCAR sponsorship, Logitech uses Prime Video to debut G brand simulators in new campaign.
InMobi, Scope3 Debut Sell-Side Agent for Autonomous Media Buying
InMobi and Scope3 are betting that AI agents, rather than traditional programmatic pipes, are the future of premium media transactions.
Barry Greenbaum Publishes Article in World Trademark Review on Building an AI Brand Audit Trail: What to Document, What to Keep, and Why It Matters GalleryBarry Greenbaum Publishes Article in World Trademark Review on Building an AI Brand Audit Trail: What to Document, What to Keep, and Why It Matters
Barry Greenbaum Publishes Article in World Trademark Review on Building an AI Brand Audit Trail: What to Document, What to Keep, and Why It Matters
Olshan Intellectual Property and Brand Management & Protection partner Barry Greenbaum published an article in World Trademark Review (subscription required) entitled “Building the AI Brand Audit Trail: What to Document, What to Keep, and Why It Matters.” In the article, Barry explains why trademark teams using AI need a documented audit trail that shows human judgment throughout naming, clearance and design decisions and what documents to preserve.
Geopath Launches Search for Executive Director
An executive search committee, comprised of a diverse group of board members, has been established to The post Geopath Launches Search for Executive Director first appeared on OOH TODAY.
Response to our story —The Future of Out of Home in a Self-Driving World:
We received nine comments regarding yesterday's story on Self Driving Cars as the responses from 'captains' and 'ground troops' of the Big 3, their The post Response to our story —The Future of Out of Home in a Self-Driving World: first appeared on OOH TODAY.
