Dear performance CTV companies, Please stop calling everything performance CTV. By all means, measure outcomes. Optimize toward sales. Make television more accountable. I’m all for it. But if the product is basically a pixel, an attribution window and a CPA column, that doesn’t mean we’ve transformed television into Google. TV is still TV, even when […]
The post Dear Performance CTV Companies: Please Stop. You’re Hurting Us appeared first on AdExchanger.
